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What's been happening in the world week #5

Author: Paddy Wells
Marketing News Paddy Wells

Love is the air!

As I’m sure you all know it’s Valentine’s Day this week. For you that don’t, here’s your reminder now go get a card before Thursday!

One company who couldn’t wait to tell us how much they loved us was British Airways. Last week BA wrote a love letter to Britain, launching its first brand campaign since 2012 called “Made by Britain”. Created by advertising and marketing agency Ogilvy, it aims to show the people, ideas and values that BA believes make Britain and includes loads of famous faces such as Antony Joshua and Olivia Coleman.


Continuing the “Best of British” theme, the BAFTAs and Grammys were both on this weekend and there was a plethora of Britain talent being celebrated across the globe. Olivia Coleman took best actress and is looking more and more likely to take an Oscar home later this month.

Whilst we are celebrating Britain… it was a fantastic week in the Six Nations with England storming to victory over France, Wales beat Italy and Ireland took the win from Scotland. If you’ve not yet seen the amazing Six Nations adverts by Guinness, check out my blog from last week.

Here at Forward Role HR, I heard some fantastic news last week from one of our key clients. The University of Manchester has started its search for an investment and development partner to deliver a new £1.5bn Innovation District. This will create more than 600 jobs and a dynamic, world-class community with innovation, collaboration and enterprise at is heart. Very exciting for both The University of Manchester and the city as a whole!

Another local brand, Unilever, has just announced that it’s forgetting “the old ways of doing marketing” and instead are investing heavily in digital hubs. The consumer goods giant will invest two-thirds of the £17.5bn it’s planning to save through efficiency programmes into marketing and improving its digital teams. CEO Alan Jope who is behind the move said; “Our old mass market model of driving consumer goods with mass brands sold in mass channels through mass distributions, systems and mass media is really complemented by a very different type of marketing where we put purpose centre of our brands”. We think it sounds great and wish them the best of luck!

I hope you all have a great week, and don’t forget that Valentine’s card :)

Have a great week.



Paddy Wells is Contract Recruitment Lead at Forward Role specialising in marketing and communication roles. He can be found tweeting @forwardrole_pw and on LinkedIn.

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