W1siziisimnvbxbpbgvkx3rozw1lx2fzc2v0cy9mb3j3yxjklxjvbguvanbnl2jhbm5lci1kzwzhdwx0lw5ldy5qcgcixv0

B2B Marketing Salary Snapshot

Author: Dan Middlebrook
W1siziisijiwmtkvmtavmzavmdkvmdgvmjevmjqzl0nvdmvylxbob3rvlteuanbnil0swyjwiiwidgh1bwiilci4mdb4odawxhuwmdnlil1d

Following on from our executive level salary insights research, we have continued to analyse our historic placement data from 2018 to highlight some of the biggest changes to the Business-to-Business (B2B) marketing sector in the North of England.

 

Overall, Forward Role recorded a 8.5% growth in salaries across B2B marketing for 2018, an increase of 23% on the previous 12-months.

The highest paying roles we recorded came from Marketing Directors at Software as a Service (SaaS) businesses (£123,452 per year on average), £35,565 more than their counterparts within traditional B2B marketing roles (£87,887 per year on average).

Interestingly at management level, Bid Managers were the highest paid specialism in 2018, with an average salary of £47,153 - £10,351 more than traditional Marketing Managers who earnt £36,802.

Also on the specialist side, Product Marketing Managers earnt an average of £42,005, just slightly more than Digital Marketing Managers who earnt an average of £40,015. The increase in both of these roles is likely down to the rapid growth we’ve seen in the region’s technology sector and more specifically software as a service propositions.

Dan Middlebrook is the B2B Marketing Recruitment Lead at Forward Role. If you’d like to discuss any of the insights in this piece with him, then please get in touch on dan@forwardrole.com or 07469 390 919.

  • W1siziisijiwmjavmdcvmjivmtavmjcvmduvmzq2l0nvchkgb2ygq29wesbvziblqybuzwnoifnwcmvlicgzmskucg5nil0swyjwiiwidgh1bwiilciyntb4mjuwxhuwmdnjil1d

    Should I Become a Contractor? - The Pros & Cons and How To Get Started!

    As always, in a downturn, the recruitment industry throws up the question of whether or not to “go contracting”. The quest... Read more

    Read blog
    3 weeks ago
  • W1siziisijiwmjavmdcvmtyvmtevmdyvmdmvotqxl0nvchkgb2ygq29wesbvziblqybuzwnoifnwcmvlicgzmckucg5nil0swyjwiiwidgh1bwiilciyntb4mjuwxhuwmdnjil1d

    The 'New Normal' For Forward Role

    So, after 3+ Months of the whole team working from home and only seeing each other via video calls, the time has come for ... Read more

    Read blog
    3 weeks ago
  • W1siziisijiwmjavmdcvmdcvmtuvnduvmzmvmje2l0nvchkgb2ygq29wesbvziblqybuzwnoifnwcmvlicg5ks5wbmcixsxbinailcj0ahvtyiisiji1mhgyntbcdtawm2mixv0

    The Role of PR in B2B Marketing - B2B Marketing Leaders Webinar with Rob Skinner & Claire Lamb

    On Thursday, we held our B2B Marketing Leaders Webinar - The Role of PR in B2B Marketing, hosted brilliantly by Rob Skinne... Read more

    Read blog
    1 month ago
W1siziisijiwmtgvmdyvmtqvmdevndivmjavmjk0l2zvb3rlci1pbwctymx1zs5qcgcixsxbinailcj0ahvtyiisijiwmdb4nzawxhuwmdnlil1d

Proudly working with...

  • W1siziisijiwmtgvmdyvmtmvmtkvndmvmdivmzmvyw8ucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmtgvmdcvmtivmtuvndavmtkvotqzl29udghlymvhy2gucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmtgvmdcvmtivmtavntavntyvmji4l2jvb2hvby5wbmcixsxbinailcj0ahvtyiisijiwmhgxmdbcdtawm2mixv0
  • W1siziisijiwmtgvmdyvmtmvmtkvndkvmzmvodivynjvdghlci5wbmcixsxbinailcj0ahvtyiisijiwmhgxmdbcdtawm2mixv0
  • W1siziisijiwmjavmdivmduvmtevmdmvntuvntq1l0noyxjsb3r0zsbuawxidxj5lnbuzyjdlfsiccisinrodw1iiiwimjawedewmfx1mdazyyjdxq
  • W1siziisijiwmjavmdevmzavmtyvmjevmjivmju2l0hhdmfzie1lzglhlnbuzyjdlfsiccisinrodw1iiiwimjawedewmfx1mdazyyjdxq
  • W1siziisijiwmtgvmdyvmtmvmtkvndcvmjivnzezl2ljzwxhbmqucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmjavmdivmdmvmtyvntkvmtevmzq4l0peignvchkucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmjavmdevmzavmtcvmzqvmzuvnju3l0tqtucucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmjavmdevmzavmtcvmzivndcvnzmwl01jq2fubi5wbmcixsxbinailcj0ahvtyiisijiwmhgxmdbcdtawm2mixv0
  • W1siziisijiwmtgvmdcvmtivmtuvndqvntivmtazl29jywrvlnbuzyjdlfsiccisinrodw1iiiwimjawedewmfx1mdazyyjdxq
  • W1siziisijiwmjavmdivmdmvmtcvmdevmjuvmzqzl0nvb3blcmf0axzliejhbmsucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d