Almost all marketing candidates are asked to put together a piece of work for the second stage of an interview process. It gives the employer a chance to see how candidates put content together, what their thought process is and how they deliver it.
Over the last 9 years working as a Recruitment Consultant in this market I have seen hundreds of presentations; the good ones, the bad ones and the downright ugly ones. As an ex marketer, I’ve even done a few myself so I thought I’d put a small guide together for preparing and delivering a successful, job-securing presentation.
10 top tips for preparing an interview presentation
- Make it on brand. Use their logo, their colours and even font. If you can’t find them – ask!
- Like any good story, there should be a beginning, a middle and an end.
- Don’t be afraid to show some personality in your slides.
- Know your audience. Tailor the presentation to the people you’re presenting to.
- If you work on presenting 2 minutes per slide, you will fit your time limit.
- Death by wordiness! Use a variety of content – copy, graphs, images, diagrams etc.
- Don’t over complicate it – death by PowerPoint isn’t a nice way to go.
- Make sure you answer everything on the brief.
- Print out the presentation so you can leave copies behind afterwards.
- Practice, practice, practice!
10 top tips for delivering an interview presentation
- If you feel nervous, slow down. Don’t rush through it! You’ll make mistakes if you rush.
- Stick to the plan.
- Maintain good eye contact. Make them believe what you’re saying.
- Don’t read off the slides – they can do that. Bring the presentation to life.
- Project your voice.
- Have fun with it – entertain them. It will relax you and the audience.
- Be a storyteller! Everyone loves a story and involve personal experiences.
- Speak English! Don’t overuse jargon, acronyms or complicated analogies.
- Loosen up, walk around and be articulate. Don’t stand so still you start putting down roots!
- Leave time for questions at the end.