W1siziisimnvbxbpbgvkx3rozw1lx2fzc2v0cy9mb3j3yxjklxjvbguvanbnl2jhbm5lci1kzwzhdwx0lw5ldy5qcgcixv0

Forward Role host Manchester CRM event

Author: Emma Melling
W1siziisijiwmtkvmdcvmtkvmtevmdavmdcvntexl2zvcndhcmqtcm9szs1jcm0tywktzxzlbnqtbwfuy2hlc3rlci5qcgcixsxbinailcj0ahvtyiisijgwmhg4mdbcdtawm2uixv0

Last week Forward Role hosted a CRM event - ‘How AI is changing the face of CRM’.

The reason for the event was that it was becoming more apparent to me how little networking and event opportunities were available in the CRM space, across the North West. The Capital has an abundance of CRM events and I was finding that many North West based companies were sending their CRM teams all the way down to London to attend these. It was about time we had something a little closer to home!

Our event was held at Forward Role HQ, in the heart of Manchester city centre and we had two fantastic speakers Gianfranco Cuzziol and Andrew Smith, as well as a presentation from Phil Ireland, Head of CRM at Interactive Investor, who unfortunately couldn’t make it on the day.

We began with Andrew, Customer Success Manager at Exponea, with his approach to how AI is changing the way we work. With a strong financial and retail CRM background, Andrew recently moved over to work for an email provider so his perspective was really interesting, especially for fashion retailers as he discussed AI chatbots, trend analysis and real time tracking.

Next up was Gianfranco, Global CRM Lead at Aesop. Due to his wealth of experience agency-side, he shared many anecdotes of previous campaigns; as well as discussing how we can sometimes be too presumptive about our customers. Although AI has changed the industry for the better, we need to remember that we’re working with humans not just data. We then enjoyed pizza, drinks and networking.

It was a great evening and the feedback has been really positive. I would like to thank everyone who came along, as well as a huge thank you to our fantastic speakers! We plan on hosting another event in the near future so please keep your eye out for any future events on our Event Calendar and Linked In page. Also, if you are working in the CRM space across the North West and are looking to expand your team or potentially even looking for a new opportunity yourself then please get in touch.

Emma Melling is a Senior CRM Recruitment Consultant at Forward Role. Keep up to date with Emma on Linked in or contact her directly on 07901 651 060 / emma@forwardrole.com

  • W1siziisijiwmjavmdyvmjuvmdkvmjcvmjivnzy3l0nvchkgb2ygq29wesbvziblqybuzwnoifnwcmvlicgxmskucg5nil0swyjwiiwidgh1bwiilciyntb4mjuwxhuwmdnjil1d

    The importance of keeping furloughed employees engaged

    More than nine million workers are thought to be furloughed in the UK under the Government’s Job Retention Scheme, many of... Read more

    Read blog
    1 week ago
  • W1siziisijiwmjavmdyvmjivmdkvmduvmdkvndawl0nvchkgb2ygq29wesbvziblqybuzwnoifnwcmvlicg3ks5wbmcixsxbinailcj0ahvtyiisiji1mhgyntbcdtawm2mixv0

    How To Handle Redundancy And What To Do Next

    How to handle redundancy and what to do next Being made redundant is never easy, but unfortunately it does happen. For man... Read more

    Read blog
    1 week ago
  • W1siziisijiwmjavmdyvmtyvmdcvntyvmtyvntawl0nvchkgb2ygzumgvgvjacbtchjlzsaomtiplnbuzyjdlfsiccisinrodw1iiiwimjuwedi1mfx1mdazyyjdxq

    Agency Leaders Webinar - Big Business Behaviours For Growth Orientated Agencies

    Last week we held our Agency Leaders Webinar - 'Big Business Behaviours For Growth-Orientated Agencies & Clients' Big Than... Read more

    Read blog
    2 weeks ago
W1siziisijiwmtgvmdyvmtqvmdevndivmjavmjk0l2zvb3rlci1pbwctymx1zs5qcgcixsxbinailcj0ahvtyiisijiwmdb4nzawxhuwmdnlil1d

Proudly working with...

  • W1siziisijiwmtgvmdyvmtmvmtkvndmvmdivmzmvyw8ucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmtgvmdcvmtivmtuvndavmtkvotqzl29udghlymvhy2gucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmtgvmdcvmtivmtavntavntyvmji4l2jvb2hvby5wbmcixsxbinailcj0ahvtyiisijiwmhgxmdbcdtawm2mixv0
  • W1siziisijiwmtgvmdyvmtmvmtkvndkvmzmvodivynjvdghlci5wbmcixsxbinailcj0ahvtyiisijiwmhgxmdbcdtawm2mixv0
  • W1siziisijiwmjavmdivmduvmtevmdmvntuvntq1l0noyxjsb3r0zsbuawxidxj5lnbuzyjdlfsiccisinrodw1iiiwimjawedewmfx1mdazyyjdxq
  • W1siziisijiwmjavmdevmzavmtyvmjevmjivmju2l0hhdmfzie1lzglhlnbuzyjdlfsiccisinrodw1iiiwimjawedewmfx1mdazyyjdxq
  • W1siziisijiwmtgvmdyvmtmvmtkvndcvmjivnzezl2ljzwxhbmqucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmjavmdivmdmvmtyvntkvmtevmzq4l0peignvchkucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmjavmdevmzavmtcvmzqvmzuvnju3l0tqtucucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d
  • W1siziisijiwmjavmdevmzavmtcvmzivndcvnzmwl01jq2fubi5wbmcixsxbinailcj0ahvtyiisijiwmhgxmdbcdtawm2mixv0
  • W1siziisijiwmtgvmdcvmtivmtuvndqvntivmtazl29jywrvlnbuzyjdlfsiccisinrodw1iiiwimjawedewmfx1mdazyyjdxq
  • W1siziisijiwmjavmdivmdmvmtcvmdevmjuvmzqzl0nvb3blcmf0axzliejhbmsucg5nil0swyjwiiwidgh1bwiilciymdb4mtawxhuwmdnjil1d