10 free Marketing & Digital training courses to keep you busy during furlough
Last month, the Chancellor extended the Coronavirus Job Retention Scheme to the end of June, giving those put on furlough another month of receiving 80% of their wages, up to a maximum of £2,500. Although great news, for many of those who have been on furlough since March, the four week extension is daunting.
“We know that many people within the marketing and digital industry are currently on furlough and adapting to this change has been tough” says Brian Johnson, MD at Forward Role. “My advice to anyone in this situation is to use this time to invest in yourself and use training courses as a way to not only upskill, but also to give yourself a sense of routine and goals to achieve, which will help keep your motivation up.”
To help, we’ve pulled together a list of ten free marketing and digital training courses, ranging from beginner to advanced level and lasting from 4 to 40 hours. Scroll the list below to get started!
The Fundamentals of Digital Marketing
This free course by Google Digital Garage, Interactive Advertising Bureau Europe and The Open University is a great starting point for those who want to learn the core concepts of digital marketing. After completing the 26 modules, which include business strategy, content marketing, ecommerce, data analysis and social media, you’ll sit a 40-question exam. Once completed you’ll be given a certificate of achievement to add to your CV and LinkedIn profile.
How to Enhance and Protect Your Online Campaign
This Google Digital Garage course provides training on how to reach and connect with your audience, manage your campaign's online presence and keep your information safe. The 12 modules cover SEO, mobile, social media, video, data insights and online security, using bite-size video tutorials.
Inbound Marketing by HubSpot
HubSpot’s course on inbound marketing consists of 37 videos and 10 quizzes, teaching you techniques that range from content creation and social promotion to converting and nurturing leads. This course will give you the tools you need to build an inbound marketing strategy for your business and you’ll get a certificate upon completion.
Google Ads Search Certification
This Google course will give you the knowledge needed to build and optimise Google Search campaigns. Once completed, you’ll be able to leverage automated solutions like Smart Bidding and Audience Solutions to boost campaign performance for specific marketing objectives.
SEMrush SEO Toolkit Course
Learn how to boost your SEO with SEMrush tools and tips from practicing SEO experts. This course teaches you how to conduct organic research, the ins and outs of keyword, backlink and traffic analysis and important lessons on auditing.
Google Analytics Individual Qualification
This two part course covers basic and advanced Google Analytics concepts. From planning and data collection, to configuration, administration and reporting, you’ll learn how to use all of the various reports to understand user behaviour and measure business objectives.
Level: Beginner / Intermediate
Content Marketing by HubSpot
This course has been designed by HubSpot to give you an overview of how to become an effective content marketer. The course is 14 modules with lessons on the power of storytelling, building frameworks and strategies, as well as generating ideas and promotion. If you’re looking to improve your skills and become a strong, leaner and more strategic content marketer, this course is for you.
Website Performance Optimisation
Another Google course, hosted by Udacity, looks into optimising your website for speed by understanding how mobile and desktop browsers render pages. Once you’ve understood the basics you’ll review recommendations from PageSpeed Insights and Google Chrome’s Developer Tools, to find the data needed to achieve immediate performance boosts.
Marketing in the 21st Century
This Open University course is a brief introduction to the concept of marketing, looking at how to assess if your organisation is marketing orientated and the role of ethics. In addition, the course delves into the principles and value of branding before considering internal marketing in turbulent times and how marketing practice is changing.
Level: Intermediate / Advanced
Marketing Communications as a Strategic Function
This course from The Open University, emphasises the strategic importance of marketing communication and its long-term effect on consumers. The modules include barriers to a strategic view, the changing role of communications and customer preferences. Once completed, you’ll have the tools to be able to demonstrate an understanding of the strategic importance of communications in a competitive environment.
For more ways to keep yourself and your team motivated read our blog on Motivation Tips, or for further help and advice on recognised industry training courses, get in touch with our team of experts on firstname.lastname@example.org.