We recently announced the launch of our exciting green talent solution, delivered in partnership with environmental start-up Greenify. This pioneering collaboration enables our clients to ‘greenify a hire’ by offsetting their new employees’ individual environmental footprint.
The offset contains a bundle of natural climate solutions certified to world-leading standards. So it’s a fantastic way for brands to enhance their EVP and boost advocacy within the rapidly growing climate-aware talent pool – particularly amongst Gen Z candidates.
The ability to greenify a hire is powered by greenify® talent – the world’s first planet-positive recruitment product. greenify® talent offers SME recruitment businesses their own independent sustainability credential and empowers them to make a measurable, positive impact on the environment.
Neil Owens, co-founder at Greenify, says, “As customers become increasingly climate-aware, brands must create authentic green propositions that enable them to operate in a genuinely sustainable way. Our ultimate goal is to make that simple, straightforward and commercially attractive in every marketplace. And because the recruitment sector has such a broad reach, it was the obvious place to start.”
Steve Thompson, Founder of Forward Role, says, “The partnership with Greenify has been a game changer for us. It’s an amazing feeling to know that our business is having a positive impact on the planet by supporting incredible projects around the world – like protecting forests from illegal loggers, planting trees to repair damaged environments, and recovering plastic waste before it reaches the ocean. The green feel-good factor has energised our entire team, which is helping us win new business and grow market share.”
Steve has also been delighted by the response from clients. He says, “Our ability to greenify new hires has helped us win some fantastic new clients and campaigns, from FTSE companies looking to augment their ESG or CSR credentials, to forward-thinking SMEs that want to make their first step towards sustainability.”
Are you ready to greenify your hires? We’re looking for like-minded businesses to join the movement! – Get in touch