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Missguided is one of the UK’s fastest growing online fashion retailer. It boasts celebrity endorsements by Nicole Scherzinger, the Kardashians and Pamela Anderson and saw sales jump 75% to over £200 million in 2017.

The business approached FR Executive to recruit three key roles:

  • Head of Digital

  • Head of Ecommerce

  • Head of CRM

Strategy and Delivery

  • Worked with the Marketing & Trading Director to scope role salaries.

  • Mapped the UK market for best in class talent in the above specialisms.

  • Used an executive search methodology to create a highly targeted shortlist. 

  • Worked with the CEO on talent pooling strategy.


  • All roles successfully filled within the proposed 6 weeks.

  • Candidates placed from Graham & Brown, Mama’s & Papa’s and Autotrader

What say about us

I recently chose Steve and FR Executive to carry out an Executive Search assignment for two key members of my Missguided senior team. Steve was the natural choice because of how well connected and knowledgeable he is in the digital space. It’s great to find a recruiter as passionate about finding great candidates for my team as I am. We’re delighted with the hires we’ve made and the service we received.

Victoria Betts – Marketing & Trading Director at Missguided

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