Shop Direct

The Very Group is the multi-brand online retailer behind Littlewoods.com and Very.co.uk. The home shopping giant, based in the Speke area of Liverpool, boasts one of the most sophisticated ecommerce and UX teams on the planet.

Forward Role help The Very Group to attract the best permanent and interim talent in the region and worked with them on their Employee Value Proposition (EVP) for their UX department, conducting an extensive paid research project.

The research

The Very Group launched its own UX Lab two years ago and it is widely considered to be a leader in the UX field in the North West. This research was commissioned by the group to identify key trends in the North West UX talent market to improve their EVP within the UX team.

Key findings

46% of UX professionals surveyed spent less than two years in their previous role
Business culture and quality of work are the top drivers for UX professionals when choosing a new organisation
74% of UX professionals surveyed did not plan for a career in UX and only 2% studied a UX related degree.

As a result of the research project, Forward Role proposed that The Very Group needed to engage their UX talent audience proactively. A new event was born; UX Cubed. Forward Role worked with The Very Group to populate and run a 120 person UX event at their Speke Head Offices and on a number of initiatives to link up with future talent through closer links with local universities.

What The Very Group say about Forward Role

"Agencies that embrace added value services like this are the true recruitment partners for companies in 2017. Absolutely love that you helped our UX team make this event happen and showcase UX in the North West. #ForwardRole #ShopDirect #UX"

Comment on a Forward Role LinkedIn post by Simon Halkyard, Leading Talent Acquisition for Shop Direct (now The Very Group.

"I've worked with Tom at Forward Role over a number of years to recruit multiple UX Design professionals. His ability to find candidates that are both personable and passionate about the field of UX is second to none. All of the recruits he's helped source have been a pleasure to manage and to work with, which is a testament to Tom's excellent skills in the field of UX recruitment."

Alex Kelsey - Product Owner at Shop Direct (now The Very Group).

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