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Sykes Cottages, a leading UK vacation rental agency was looking to recruit a Head of Performance Media to own and manage the development and deployment of the overall performance marketing strategy.

The remit of the assignment was to find proven Head of Performance level candidates from relevant consumer brands, with a track-record of leading sizable paid media teams and delivering on high impact projects.

Key to the role was finding someone who was a capable and proven leader who would empower and invest in their teams to achieve high performance; growing overall company bookings, acquiring and retaining qualified leads all whilst continuously improving ROI.

Business Challenges

Performance Marketing as a whole is an incredibly tough, candidate short market from Executive straight through to Head of / Director Level, meaning this needed a full headhunt-style approach in a market that is notoriously difficult to secure talent within. Not only is the Google Ads, Paid Social, Display & Programmatic skillset in huge demand with low supply, this candidate needed to possess incredible drive and commercial skills with sophisticated multi-channel experience.

Our Approach & Solutions

  • Identify key Performance Marketing / Paid Search individuals within leading consumer brands with a proven record of growth, effectively a North-West wide market mapping and research assignment to find the best candidate available in the market

  • Market Mapping, Research and Headhunt campaign identifying passive senior talent from relevant target businesses

  • A database search of the FR Executive senior Performance segments in the UK

  • A compelling advertising campaign across, aggregators, national and niche job boards and social media channels to identify any active job seekers in the space

Our Results

Secured an incredible Head of Performance Media, who met the team management, strategic and culture fit requirements perfectly. Delivered within an eight week period.

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