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An Introduction to Product Marketing - An Evening Workshop by Experience Haus

Wednesday, 14 August 2019

18:30 to 20:30

Experience Haus at the Matter of Form offices Unit 4 - Galaxy House, 32 Leonard Street, London, EC2A 4LZ


What is the workshop about?

The role of a product marketing manager is to act as a glue between marketing and product teams. But navigating the ambiguity between two very different goals is never easy. In this evening workshop you will be introduced to some product marketing basics to make product marketing a cross-functional powerhouse for your business.

Learn how to coordinate a product marketing launch to drive leads, sales and customer retention. Develop messaging and positioning frameworks that make your product stand out and win sales. Learn the importance of high-converting content that aligns messaging with customer needs and values.


Who is the instructor?

Raquel Soares is a tech marketer who has worked in various marketing functions, from digital, international to product marketing. Her expertise lies marketing B2B tech products and services, having worked previously for Stack Overflow and currently at GoCardless. Raquel is passionate about storytelling, especially when it comes to marketing products that solve real problems.


What is Experience Haus?

Dedicated to delivering affordable education and spaces for self-improvement. Experience Haus provides applied learning courses for organisations and individuals covering an abundance of different digital expertise.

In the wake of expensive living costs, low cost education is essential. Experience Haus offers practitioner taught technical skills training for high demand disciplines such as Influencer Marketing, Product and UX Design and User Research. Crucially, the company goes above and beyond the purely technical and hopes to uncover the black holes in business. The company’s offering of events, part-time courses (pairing students with start-ups) and hands-on workshops intends to bridge the gap between economical and accessible learning for the curious. Experience Haus is proudly part of the Matter Of Form Group.



Who are Matter Of Form?

Matter Of Form Group are an award-winning group of digital agencies with around 60 consultants brand strategists, experience designers, content producers, software engineers and trainers. We work with exceptional brands who are looking to leverage technology, generate business value and create beautiful digital experiences for their customers, all without compromising the identity that makes their brand so strong.