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Digital Marketing Strategy

Friday, 22 November 2019

9:30 to 16:00

Accelerate Places Manchester, 101 Princess Street, Manchester, M1 6DD


An intermediate course for marketing professionals looking to understand the fundamentals of creating an effective marketing strategy.

Upon completion of this course you will be able to:

  • Audit the current approaches and identify areas for improving performance to include Search engine optimisation (SEO), site content and copy
  • Pay per click (PPC) marketing
  • Social Media including Facebook, Twitter, Blogging, etc.
  • Understand email marketing and its role
  • Build a Digital Marketing Strategy and Plan that deliver against your objectives
  • Understand the impact of digital on customer behaviour, targeting and tracking
  • Identify the best tools, tracking and techniques for measuring and benchmarking your business