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Digital Skills Training – Innovation, web presence and social media marketing

Tuesday, 6 August 2019

9:00 to 13:00

B Works, 48 - 50 Market Street, Manchester M1 1PW


Life hacks, know-hows, tips and tricks to live better and work smarter are the main focus of our free, fun and fast paced taster Facebook Digital Skills Training. They will leave you with invaluable digital tools to help you become more productive in the workplace or wherever your business takes you.

It’s about giving you the tools to help you along the process of building your own business, up-skilling yourself in your current role or just being more productive in your day to day life.

The training focuses on developing confidence and skills for those already in employment but also those seeking future employment in the digital economy - helping people to keep up to date with the constant changing world of digital.

This programme forms part of a Europe-wide initiative led by technology giant ‘Facebook,’ to help young people and businesses grow and equip more people with the digital skills they need to compete in today’s workplace.

Facebook have chosen the North West, to be the first to host these digitally led sessions tackling everything from social media, to creating your own prototype.

All training will be individually tailored - from someone with strong digital skills learning about design-thinking to someone who wants to create more structure in both their personal and professional lives with industry processes and tools. There's something for everyone and it's a chance too good not to be missed!

There are 3 modules that will be covered in just 3 1/2 hours.

Session 1 - Innovation. In just 70 minutes you will have gone through the process of Design Thinking including, generating ideas, solving problems, designing a tech solution and building a prototype for your tech solution. It's all about how to come up with your next big idea and drawing on existing ideas

Session 2 - Web Presence. This is all about how to make the web work for you and if you have a goal, how to cut through the noise and pick platform that's best for you and your business. We cover everything from SEO, to User Experience vs User Interface and Analytics.

Session 3 - This session involves how to market and promote your amazing ideas. Here, we cover everything from purpose and audience and how to make sure you're targeting the right people and why, to the difference between strategies and campaigns and how the right content can really make a difference to your audience including, paid and organic advertising.


9-9.30am Registration & Coffee

9.30am Intro

9.35am Innovation

10.40am Coffee Break

10.55am Web presence

11.45am Coffee Break

11.55am Social Media Marketing

12.55pm Close