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Getting the Most from your Agency and Client Relationship

Tuesday, 22 October 2019

10:00 to 12:30

Barclays Eagle Lab, Manchester Albert Square, Manchester, M2 6LW

Spd2 (8)
How can marketing managers get the best return on investment with their agency? How can an agency make sure they're retaining their clients?

About this Event

Why do agency and client relationships break down?

Over 30% of businesses say that they have fallen out with their agency within the first 12 months, 34% of them have fired their agency and reappointed another agency. So, what is the true cost of changing agencies and how does it impact on the progression of your business marketing? This reverse debate is going to mix things up and have agency professionals arguing the client side and marketeers arguing for the agencies. This should make for an interesting twist on a pretty sensitive topic!

The panel will look at the different reasons that client-agency relationships break down and discuss possible ways to prevent this from happening. What to look out for, common complaints from both sides, strategies to avoid this and the possible benefits of nurturing a successful relationship.

Hosted by Ben Martin there will be a 45 minute debate, followed by a Q&A then a networking event lunch, provided very kindly by Bruntwood.

Ben Martin has worked in the creative and marketing industry for 20 years in various roles as a graphic designer, account director, business developer, creative director and head of commercial and marketing on both agency and client side.

His broad range of experience has given him a different/unique perspective on the strengths and weaknesses of both sides of the working relationship.


Sarah Glynn - Marketing Manager @ Kuits Solicitors

Sarah Glynn is Marketing Manager for Kuits, an award-winning, UK200 commercial law firm specialising in SMEs and based in Manchester city centre.

With over eight years’ experience in B2B and B2C marketing, having worked for a range of regional and international businesses across the professional services, publishing and charity sectors, Sarah won Marketing Professional of the Year at the Made in Manchester Awards 2018.

Neil Marra - Director @ Creative Spark

Neil has been a director and founder of Creative Spark for 17 years. Working in most sectors in strategy, creative campaign and branding, he has worked as lead Creative for clients such as Manchester City, Aegean Airlines, Zuto, Ministry of Sound and Asics. He gets great results out of each brand and campaign through a research and experience led approach, always working closely with internal marketing teams.

Nick Copeland - Senior Marketing Executive @ Premex Group Nick is the Senior Marketing Executive at Premex Group who specialise in medico-legal reporting, working with over 400 UK law firms.With nearly 10 years experience working in B2B Marketing, he has spent time in both Sales and Marketing roles. Nick has varied experience across agency and client side businesses. From working as a Marketing Manager to Account Manager, Nick has experience in the process of commissioning creative agencies from both client and agency perspectives.

Sarah Lawless- Director, BIG Partnership

Sarah Lawless is director at BIG Partnership, one of the top creative communications agencies in the UK. BIG works with its clients to builds marketing campaigns that raise awareness, manage reputation, drive sales or change behaviours.

Sarah heads up the growing Manchester office for BIG, having introducing the agency to the city in 2016. Sarah takes the strategic lead on a number of high profile accounts across a broad range of sectors and is a multi-award winner - picking up Business Insider, Made in Manchester and CIPR awards in the last year.


Mike Carter, Director - Orchard

MIke has run Orchard, the Creative and Marketing recruitment agency for over 23 years. A market leading agency with an enviable reputation and a dedication to customer experience. As a specialist recruiter, we have worked with the north of England’s finest Creative agencies and Brands over the years providing a range of Temporary and Permanent staff over the sectors.