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GM Chamber - Search Engine Marketing Course: PPC and SEO Training

Wednesday, 22 May 2019

9:30 to 16:30

Greater Manchester Chamber of Commerce Chamber Space Elliot House, 151 Deansgate Manchester M3 3WD


Course Description

With the majority of product research starting with a search engine, this SEO and PPC Course will provide you with an understanding of search engine marketing and techniques which are now critical for marketers.

It is a one day, beginner to intermediate course which is especially designed by Chamber Train to help you achieve online success. It will cover all about how to use both paid and organic search to boost your rankings, increase traffic to your site and maximise ROI.

It will also explain the key differences between paid and optimised search and how to develop effective search campaigns.

You will learn

  • How search engines work

  • What are the basics of SEO, including:

  • How SEO can help your website’s Google visibility

  • SEO key success factors

  • Link building techniques and how they help your rankings

  • How to create a prioritised SEO action plan

  • Organic SEO

  • Steps to optimise your website (On page optimisation and off page optimisation )

  • keywords: What are keywords, how to research them and SEO keyword tools

  • Pay-Per-Click advertising, including:

  • How PPC works

  • How to set up a PPC campaign in Google

  • Phases of a Google Adwords campaign and its advantages

  • PPC campaign strategy: How to manage and optimise to improve ROI

  • The metrics and tools used to measure and track SEO and PPC success.

Who is this suitable for?

Chamber Train intends this course for all those involved in marketing who wish to benefit from SEO to maximise digital marketing activities and gain competitive advantage.