Learn Google Analytics 4 (GA4) configuration and reporting in this 4 hours course.
GA4 is designed to work in a cookieless future. It uses machine learning and AI to fill in the gaps in data due to cookie restrictions and enables cross-platform measurement.
After attending the Online Seller UK Google Analytics course, you will be able to define goals, match customer journeys to site usage, and extract actionable insights from the data produced by your website. In addition, you will learn what the measurement and metrics mean and possible actions you can take to enhance your marketing objectives.
Who is this suited for?
Digital Marketers, Directors, Managers
Which metrics are significant to measure for your website?
Google Ads integration with Google Analytics
Metrics and dimensions
Introduction to GA4
GA4 vs Universal Analytics
Tracking with GA4
Analytics technical terms
Property setup in GA4
Data streams overview
Enhance measurement events overview
Event types: Automated, recommended & custom events
Tracking events using Google Tag Manager ( GTM)
Adding and modifying events within GA4
Setting up conversion events
Setting up Ecommerce events
GA4 property settings
Data settings (collection, retention, filters)
Choosing a default reporting identity
GA4 product integrations
Connecting to 3rd party platforms such as Google Ads & Data Studio
Introduction to Consent Mode
GA4 Analytics Reports
Marketing campaign tracking
Life cycle reports
Using the GA4 Library
Audiences in GA4
GA4 Audiences overview
Audience templates in GA4
Creating a new Audience
Introduction to goals
Goal types and goal funnels
Custom Reporting & Extra Features
Prerequisites for this course:
The Google Analytics 4 course is designed for users with some knowledge of Google Analytics.