Events

Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customers journey throughout the purchase cycle. That makes it easier to for you to help your current customers and win new ones.

You will be able to define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website. You will learn when Google Analytics has been installed correctly, what the measurement and metrics mean, and possible actions to take to enhance your marketing objectives.

With our Google Analytics training, expect to reduce your customer acquisition costs and spend wisely on your best-performing channels.

** Multiple dates are available for booking.

Who is this workshop suited to?

Digital Marketers, Directors, Managers

This workshop covers:  

Key metrics and dimensions definition

Understanding customer behaviour with site search and search console queries

Setting up and using marketing tracking

Setting up profile filters and goals

Introduction to Google tag manager (GTM)

E-commerce tracking and conversion reports

Using funnel analysis to track conversions on your site

The key reports to use and custom reports

How to analyse and report

Creating remarketing lists

Analysing customer journey

Understanding multichannel and cross-device conversion

Understanding value of social media

Analyse keywords for SEO and traffic sources

Creating reports and exporting data

Customising your dashboard and creating reports

Applying objectives, Key Performance Indicators (KPI), dimensions and metrics

Creating a measurement plan 

For more details please contact Prabhat Shah on twitter @OnlineSellerUK, via email to ps@onlineselleruk.com or you can call +44 (0) 161 3272 923