Google Analytics helps you analyse visitor traffic and help you understand your customers. Most importantly it will help you to track your customers journey throughout the purchase cycle. That makes it easier to for you to help your current customers and win new ones.
You will be able to define goals, match customer journeys to site usage and extract actionable insights from the data produced by your website. You will learn when Google Analytics has been installed correctly, what the measurement and metrics mean, and possible actions to take to enhance your marketing objectives.
With our Google Analytics training, expect to reduce your customer acquisition costs and spend wisely on your best-performing channels.
** Multiple dates are available for booking.
Who is this workshop suited to?
Digital Marketers, Directors, Managers
This workshop covers:
Key metrics and dimensions definition
Understanding customer behaviour with site search and search console queries
Setting up and using marketing tracking
Setting up profile filters and goals
Introduction to Google tag manager (GTM)
E-commerce tracking and conversion reports
Using funnel analysis to track conversions on your site
The key reports to use and custom reports
How to analyse and report
Creating remarketing lists
Analysing customer journey
Understanding multichannel and cross-device conversion
Understanding value of social media
Analyse keywords for SEO and traffic sources
Creating reports and exporting data
Customising your dashboard and creating reports
Applying objectives, Key Performance Indicators (KPI), dimensions and metrics
Creating a measurement plan