Events

The ever changing and tumultuous landscape of Influencer Marketing has always been one under the microscope - now more than ever. With marketing budgets being slashed in effort to ensure ROI at a time where future consumer behaviour is impossible to predict due to ongoing pandemic implications, the question of whether Influencer Marketing still a viable option for businesses in the current climate looms. As active Ambassadors are increasingly recognised for their value in generating conversation and conversions, we ask whether use of genuine brand advocates is the way forward over that of 'vanity metrics' driven Influencer campaigns.

David Wing (Founder of Wing Digital) and Anne Dolinschek (Founder of Nfluential) will be discussing the current state of Influencer Marketing, how ‘value’ can measured across different verticals and how best for brands, from start-up to global, to implement their own strategy for the future.