Events

About Martin Fišer

• 20+ years of experience with marketing and advertising
• 4+ years of experience with Agile and Scrum
• Professional Scrum Master and Scrum Product Owner with scrum.org
• Agile Marketing Coach in Brand New
• Scrum & Agile Coach in NN Czech Republic

Who should attend

The Introduction to Agile Marketing course is intended for everyone who wishes to learn how to start applying the agile approach to marketing and increase the adaptivity and effectiveness of their marketing.

Topics

• What is Agile
• Comparison of agile (adaptive) approach and waterfall (predictive) approach to marketing using real-life case studies
• Values of Agile Manifesto in marketing
• Principles behind the Agile Manifesto in marketing
• Scrum in marketing

Agenda

• Check-in: 5 minutes
• Presentation: 40 minutes
• Q&A: 15 minutes

Key takeaways

• Demystification of Agile
• Differences between agile marketing and waterfall marketing
• Key advantages of agile marketing

Further information

• Type of course: live webinar
• Length: 1 hour
• Language: English / Czech
• Difficulty: easy