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Paid Media & Digital Advertising Leaders Masterclass

Tuesday, 24 September 2019

9:00 to 13:30

The Museum of Science and Industry, Manchester

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Foward Role is delighted to be the main sponsor for the Paid Media & Digital Advertising Leaders Masterclass, which showcases a series of expert insights from industry leaders on the big issues, trends, emerging developments and strategies that are driving brand and commercial performance across the paid media and digital advertising landscape. 

The masterclass will provide delegates with a unique learning experience in a relaxing environment via a series of engaging roundtable sessions. The event will provide a forum for sharing knowledge, best practice, discussion and networking with peers from across the digital marketing industry.

Topic Areas

  • Emerging Trends & Developments in Paid Media & Digital Advertising
  • Paid Search and Programmatic Display: A Full Funnel Approach
  • Delivering the right ad message to the right person at the right time
  • The Rise of Video Advertising
  • Maximising Brand and Commercial Performance from Paid Social
  • Paid Media and CRO – Making paid media and digital advertising work harder and deliver ROI
  • Smarter targeting with data analysis and audience segmentation


9.00am-9.30am: Delegate Registration with Complimentary Fresh Coffee, Tea & Pastries Served

9.30am-9.40am: Welcome by Master of Ceremonies

9.40am-10.05am: Keynote Presentation

10.10am-11.10am: Industry Leader Roundtable Sessions

11.10am-11.30am: Refreshments Break with Complimentary Coffee, Tea & Biscuits Served

11.30am-1.00pm: Industry Leader Roundtable Sessions

1.00pm: Close by Master of Ceremonies

Quotes from delegates who have attended these events previously

“The masterclass was brilliantly organised, with a relevant itinerary of topics which were covered with great effectiveness and efficiency by each industry leader.”

Head of Data Modelling & Analysis at MBNA

“The Masterclasses are always inspiring. I head back to work buzzing with fresh ideas – both from the speakers and fellow attendees.”

Head of Content at Rentalcars

“Good use of a few hours of thought provoking discussion that focused on paid search activity and a great opportunity to speak with other digital marketeers about common challenges and opportunities. I will return!”

Head of Marketing at Chums

“Great bite-sized sessions to gather ideas.”

Head of Digital Development at Silentnight Group

“This was my first roundtable event and I really enjoyed it. Very focused with some great insight and tips from various digital agencies but also a fantastic way to share learnings and challenges with and from other businesses and industries. I am looking forward to finding some more to attend.”

Senior Digital Acquisition Manager at HomeServe

“I really enjoyed my first masterclass experience. The round-table format worked well thanks to the quality and openness of the delegate and I returned to my business with some fresh perspectives and frameworks as to how data and insight could be used to drive growth.”

Director of Marketing & Insight at

“Marketing Masterclass events are truly the best event that you will find in the North of England. The format, delegate interaction and actionable takeaways is unrivalled. If you have never been to a Marketing Masterclass event then try one, you won’t regret it.”

Digital Director at Traidcraft

“The sessions were really informative and provided some practical tools to take back to share with my team.”

Senior Digital Manager at Skipton Building Society

If you would like to attend this event, please contact Phill Stott on / 07901 652 834.