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Panel discussion: The growth of PPC/Paid Media

Thursday, 26 March 2020

18:00 to 20:00

Forward Role HQ, 14 Lloyd Street, Croxley House, Manchester, M2 5ND

Ppc Event Paid Media Forward Role


EVENT UPDATE: Following Government guidelines we have taken the decision to pause all of our scheduled events. The health and wellbeing of our staff, speakers and attendees is our number one priority at this time and we will hopefully be able to reschedule this event for later in the year. Follow us on LinkedIn for all updates or Contact the Team if you have any questions.

​Join us at Forward Role HQ for an evening of all things Paid Media where we’ll be discussing the growth of this digital channel and its importance within the industry today.

To offer their insight and knowledge we’ll be joined by a panel of industry experts;

Hannah Perry – PPC Lead at MAG

Hannah is the PPC Lead at Manchester Airports Group (MAG). Prior to this Hannah worked at in their digital team, where she started her PPC career as a PPC Digital Marketing Assistant. Since then Hannah has progressed into a lead PPC role, where she heads up a sizeable and successful PPC team for one of the leading travel businesses in the UK.

Larisha McGurty – Head of Digital Marketing at Parcel 2 Go

Larisha has 7 years’ experience in Digital Marketing, focusing on Paid Media. She’s Head of Digital at Parcel 2 Go, a leading comparison site. Larisha was previously Head of International Paid Media at N Brown who are a renowned eCommerce retailer. She has vast amount of experience across UK and international territories in PPC, Shopping, Paid Social, Display and Affiliates.

David Twigg – Senior Acquisition Manager at Interactive Investor

Dave has experience both agency-side and in-house, across retail, gambling and finance. Previously working at Latitude, he has experience of multi-channel campaigns, multi-country accounts and large budgets. Dave now leads the Performance Marketing team at interactive investor, focusing on driving ii’s organic growth through Paid Media and Organic Search.

Rosie Setford – Performance Media Executive at Sykes Holiday Cottages

Rosie is a Performance Media Executive at Sykes Holiday Cottages, working on their New Zealand brand, Bachcare, focusing on both paid search and paid social for both the Guest and Owner sides of the business. She has worked in digital marketing for 2 and a half years, starting out agency-side working in SEO and PPC, before moving to Sykes to work in Technical SEO. In November, she made the move to focus on PPC to further develop her skills in this area.

Topics of discussion;

  • The rise of PPC and how important it is across different industries
  • Current and emerging trends and techniques
  • Paid Search vs Paid Social
  • How paid advertising differs in UK and international markets
  • The benefits and challenges of manual vs automated bidding
  • What the future holds for PPC and predictions on how it will continue to evolve

The event will bring likeminded people from within the digital industry together to discuss current and emerging topics, key themes and challenges. This is a great networking opportunity for anyone working in PPC / Paid Media and there will be plenty of opportunities to ask your own questions to the panel.

This event is free to attend but please let us know that you are coming. Food and drinks will be provided so if you have any dietary requirements, do let us know.

Doors open from 6pm and the discussion will start at 6:30pm.