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Job description

Analytics Manager - Campaigns/Marketing

Forward Role are delighted to be working with an exciting, forward thinking business who are industry leaders in their sector. They are a data rich business, who value analysis and insight. The vibrant team are looking for a Campaign Analytics Manager to join and lead the team.

Role & Responsibilities:

  • Responsible for the development of capabilities within Adobe campaign standard, to support automated email solutions
  • Providing insight and recommendations on channel & campaign performance used to inform targets, budgets and marketing strategy/spend
  • Champion data driven decision making within the business - developing processes for effective data analysis and reporting
  • Identifying opportunities around the business for effective automated solutions
  • Targeting & selecting email campaigns using SAS
  • Identifying and leveraging new data within the business to support deeper understanding of marketing performance
  • Management, leadership and mentoring of a team of analysts

Skills & experience:

  • 3+ years experience working in campaign / marketing / customer analytics
  • Experience working with Adobe Campaign is essential
  • Experience using SAS or SQL
  • Excellent analytical and numerically literate
  • Driving commercial decisions through data and analysis
  • Management / leadership experience

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email sophie@forwardrole.com

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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