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Job description

B2B Product Marketing Manager

  • Location

    Manchester

  • Sector:

    Marketing & Communications

  • Job type:

    Permanent

  • Salary:

    £35k - 47k per year

  • Contact:

    Ariana Pani

  • Contact email:

    ariana@forwardrole.com

  • Contact phone:

    07936032690

  • Job ref:

    61809

  • Published:

    10 months ago

  • Expiry date:

    2023-08-29

  • Consultant:

    Ariana Pani

B2B Product Marketing Manager

Hybrid - Manchester

£35,000 - £47,000

  • Have you got fantastic experience in B2B product marketing?
  • Do you thrive in a strategic role?
  • Are you great at building and maintaining relationships?

If you answered yes, you’ll also get to enjoy:

  • Flexible working
  • Excellent career progression
  • A friendly and supportive team
  • Excellent benefits

Being the leading provider of professional and apprenticeship courses, this Product Marketing Manager role is an outstanding opportunity for someone who is commercially driven, strategic, great at building and maintaining relationships, analysing marketing activity and having a great sense of curiosity and confidence to help drive overall business growth. 

As an educational business, they are committed to always striving to improve, which means a chance for you to challenge yourself professionally and take advantage of the courses available to you – free of charge!

What you’ll be responsible for:

  • Engage B2B customers and generate a pipeline of leads for core products and services
  • Develop go-to marketing strategies, with clear KPIs
  • Make suggestions for marketing campaigns to be integrated as part of the sales strategy
  • Own the online B2B customer journeys
  • Manage one direct report
  • Continually review and evaluate market trends
  • Determine appropriate budgets and monitor spend, ensuring a good ROI
  • Own top level marketing calendar, leading on relevant marketing activities
  • Liaise with internal and external stakeholders to ensure marketing activity aligns across all channels

What you’ll need:

  • Expertise in B2B marketing
  • A proven track record of driving and delivering against KPIs
  • A broad understanding of digital marketing channels, including whitepapers, blogs, webinars, social, email, PPC and SEO
  • Experience in developing successful go-to market plans and building a great brand reputation

What you’ll get:

  • Hybrid and flexible working – start when you like providing you work your daily hours!
  • Free parking
  • Office shut down over Christmas
  • Free access to professional courses
  • 28 days holiday plus bank holiday
  • Free health insurance
  • Pension scheme
  • Life assurance
  • Income protection insurance

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As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.