Brand and Advertising Executive

Preston

Up to £28k

Forward Role are working with a high growth fintech business based in Preston. Do you want to work on national TV campaigns, brand partnerships and develop brand and advertising strategy? You would be working in a fast growing marketing team following investment last year and would work on both the planning and creative aspects of the brand campaigns.

Responsibilities

• To deliver brand and advertising campaigns in support of the marketing strategy

• Briefing and implementation of media plans and delivery

• To generate leads for a number of products through marketing media and partnership activity

• To plan, manage and implement new creative campaigns/projects

• To evaluate the performance of all planned activity and make recommendations to improve delivery

• To optimise creative and media activity to improve the performance of campaigns

• To support the Snr Brand Manager with the delivery of the overarching brand and advertising strategy

• Developing and implementing briefs for creative development across press and partners activity

• Reviewing and challenging creative output to ensure it adheres to briefs

• When necessary briefing media partners to develop schedules in line with our planned activity

• Forecasting business performance in specified channels in support of the monthly budgeting process

• Scrutiny of proposed media schedules ensuring targeting, timing and environments are in line with brand and commercial objectives

• On-going evaluation of media delivery vs target in designated channels 

• Ensuring adherence to schedules to ensure timely delivery of assets

• Ensuring relevant stakeholder engagement and approval of all activity

• Responsible for compliance sign-off process for all activity

• Effective creation and management of campaign tracking mechanisms

• Supporting the Snr Advertising and Brand Manager in the day-to-day management of media agency, advertising agency and deliverables

• Brand objectives – Ensuring understanding of brand positioning through consistent and compelling messaging

If you would be keen to hear more about this role, please contact emma@forwardrole.com with your CV.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.