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Brand and Advertising Executive

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Brand and Advertising Executive

  • Location

    Preston

  • Sector:

    Marketing & Communications

  • Job type:

    Permanent

  • Salary:

    £22k - 28k per year

  • Contact:

    Emma Melling

  • Contact email:

    Emma.21B24EA02.0@applythis.net

  • Contact phone:

    0161 914 8499

  • Job ref:

    38631

  • Published:

    10 months ago

  • Expiry date:

    2019-01-09

  • Consultant:

    Emma Melling

Brand and Advertising Executive

Preston

Up to £28k

Forward Role are working with a high growth fintech business based in Preston. Do you want to work on national TV campaigns, brand partnerships and develop brand and advertising strategy? You would be working in a fast growing marketing team following investment last year and would work on both the planning and creative aspects of the brand campaigns.

Responsibilities

  • To deliver brand and advertising campaigns in support of the marketing strategy
  • Briefing and implementation of media plans and delivery
  • To generate leads for a number of products through marketing media and partnership activity
  • To plan, manage and implement new creative campaigns/projects
  • To evaluate the performance of all planned activity and make recommendations to improve delivery
  • To optimise creative and media activity to improve the performance of campaigns
  • To support the Snr Brand Manager with the delivery of the overarching brand and advertising strategy
  • Developing and implementing briefs for creative development across press and partners activity
  • Reviewing and challenging creative output to ensure it adheres to briefs
  • When necessary briefing media partners to develop schedules in line with our planned activity
  • Forecasting business performance in specified channels in support of the monthly budgeting process
  • Scrutiny of proposed media schedules ensuring targeting, timing and environments are in line with brand and commercial objectives
  • On-going evaluation of media delivery vs target in designated channels 
  • Ensuring adherence to schedules to ensure timely delivery of assets
  • Ensuring relevant stakeholder engagement and approval of all activity
  • Responsible for compliance sign-off process for all activity
  • Effective creation and management of campaign tracking mechanisms
  • Supporting the Snr Advertising and Brand Manager in the day-to-day management of media agency, advertising agency and deliverables
  • Brand objectives – Ensuring understanding of brand positioning through consistent and compelling messaging

If you would be keen to hear more about this role, please contact emma@forwardrole.com with your CV.

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