Chief Marketing Officer (Hybrid)
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Location
Manchester
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Sector:
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Job type:
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Salary:
£90k - 100k per year + Benefits
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Contact:
Guy Walker
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Contact email:
guy@Forwardrole.com
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Contact phone:
0161 914 8558
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Job ref:
61264
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Published:
5 months ago
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Expiry date:
2023-08-16
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Consultant:
Guy Walker
Chief Marketing Officer
Property
£90,000 - £100,000 plus benefits
Manchester (hybrid working)
Are you an Executive level marketer up for the challenge of progressing and growing a not-for-profit organisation in the property sector? This role will provide a senior B2C marketer with an exceptional opportunity to lead the charge in accelerating growth, overseeing a large and diverse team across marketing, regional representatives and the customer contact centre and also to leave a legacy in a thriving friendly organisation. The successful candidate will have a proven track record in developing and implementing successful marketing strategies, using a data-driven approach that drives revenue, acquisition, engagement and retention.
Key responsibilities:
- Work in collaboration with the CEO and Executive team members to establish the short, medium, and long-term strategy for all directorate activities
- Provide strategic direction and delivery of the membership and other revenue targets
- Evolve the brand strategy to enhance the organisation’s presence in the marketplace
- Increase revenue through improved member acquisition and retention
- Full oversight and delivery of the digital marketing strategy
- Leadership of an efficient Membership team that reflects and shapes member experience and is focused on growth
- Work with partners and other stakeholders to create products and services to meet member and landlord needs
- Responsible for customer success and improving high service standards
- Working with the Executive Team, ensure member platforms and access keeps pace with market needs
- Take responsibility for the look and content of the website(s) and social media outlets, maximising visitor conversion
- Understand and use market segmentation and profiling to create member experience to match needs
- Drive change across the organisation with regards to elements such as social media or digitisation
- Leadership of the events and regional network team focusing firmly on growth and member engagement
- Provide strong leadership and support to managers and staff - role modelling a customer-centric approach which inspires and motivates
- Adopt a style of leadership that supports excellence and organisational success, creating a culture of continuous improvement, growth and innovation
- Develop team capabilities to support strategic initiatives and deliver objectives
- Be proactive in providing the Board and the Executive Team with the necessary information to maintain effective oversight of directorate plans
- Ensure compliance with all internal and external control requirements directorate activity
- Ensure directorate compliance with key policy and procedure in areas such as health and safety; equalities and diversity; data protection; code of conduct and all other statutory requirements, which are routinely checked for compliance
Person required:
The ideal candidate will need to bring with them experience in an Executive / Board level position. An analytical and creative thinker is required, with a passion for innovation, and a style that supports excellence and a culture of continuous improvement.
- Executive team leadership experience including evidence of shaping strategy and delivering tactical execution
- Proven recent success in strategic Marketing and Business Growth activity and performance marketing
- Evidence of achievement in Digital Marketing across complex customer focussed organisations
- Experience in market segmentation and creating member experience to match needs
- Demonstrable experience of managing customer success contact centre teams
- A track record of leading, engaging and motivating diverse professional staff through change