Chief Marketing Officer

Property

£90,000 - £100,000 plus benefits

Manchester (hybrid working)

Are you an Executive level marketer up for the challenge of progressing and growing a not-for-profit organisation in the property sector? This role will provide a senior B2C marketer with an exceptional opportunity to lead the charge in accelerating growth, overseeing a large and diverse team across marketing, regional representatives and the customer contact centre and also to leave a legacy in a thriving friendly organisation. The successful candidate will have a proven track record in developing and implementing successful marketing strategies, using a data-driven approach that drives revenue, acquisition, engagement and retention.

Key responsibilities:

Work in collaboration with the CEO and Executive team members to establish the short, medium, and long-term strategy for all directorate activities
Provide strategic direction and delivery of the membership and other revenue targets
Evolve the brand strategy to enhance the organisation’s presence in the marketplace
Increase revenue through improved member acquisition and retention
Full oversight and delivery of the digital marketing strategy
Leadership of an efficient Membership team that reflects and shapes member experience and is focused on growth
Work with partners and other stakeholders to create products and services to meet member and landlord needs
Responsible for customer success and improving high service standards
Working with the Executive Team, ensure member platforms and access keeps pace with market needs
Take responsibility for the look and content of the website(s) and social media outlets, maximising visitor conversion
Understand and use market segmentation and profiling to create member experience to match needs
Drive change across the organisation with regards to elements such as social media or digitisation
Leadership of the events and regional network team focusing firmly on growth and member engagement
Provide strong leadership and support to managers and staff - role modelling a customer-centric approach which inspires and motivates
Adopt a style of leadership that supports excellence and organisational success, creating a culture of continuous improvement, growth and innovation
Develop team capabilities to support strategic initiatives and deliver objectives
Be proactive in providing the Board and the Executive Team with the necessary information to maintain effective oversight of directorate plans
Ensure compliance with all internal and external control requirements directorate activity
Ensure directorate compliance with key policy and procedure in areas such as health and safety; equalities and diversity; data protection; code of conduct and all other statutory requirements, which are routinely checked for compliance

Person required:

The ideal candidate will need to bring with them experience in an Executive / Board level position. An analytical and creative thinker is required, with a passion for innovation, and a style that supports excellence and a culture of continuous improvement.

Executive team leadership experience including evidence of shaping strategy and delivering tactical execution
Proven recent success in strategic Marketing and Business Growth activity and performance marketing
Evidence of achievement in Digital Marketing across complex customer focussed organisations
Experience in market segmentation and creating member experience to match needs
Demonstrable experience of managing customer success contact centre teams
A track record of leading, engaging and motivating diverse professional staff through change
Experience of working collaboratively with a range of external stakeholders including members, and strategic partners
Experience of membership organisations and subscription markets
An understanding of the Property landscape would be an advantage but is not essential

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

Job description