Content Marketing Executive

Hybrid Cheshire

£30,000

As Content Marketing Executive, you'll collaborate with senior stakeholders to create a killer content plan that meets the needs of our internal clients. You'll be part of handling all aspects of content marketing, from lead-generating copy to engaging blogs, social media assets, and more. Get ready to create filmed media, case studies, infographics, and other exciting content executions!

This role interfaces with designers, digital specialists, PR teams, and multimedia agencies, but make no mistake – writing is the main event. You'll spend around 90% of your time writing, developing stories, and editing. If you're passionate about content and constantly exploring new ways to articulate our story, product set, and opinions, you'll love this role.

What will you be doing:

• Create and deliver a cutting-edge content plan that keeps us ahead of the game.
• Collaborate with teams to produce high-quality content that drives our corporate plans and objectives.
• Optimise content for SEO and distribute it through various channels to maintain a strong web presence.
• Optimise marketing automation and lead nurturing processes to drive engagement across email, content, and social channels.
• Understand partner content needs to support their campaigns, from infographics and flyers to email templates and film.
• Gather customer feedback and generate new ideas to increase engagement.
• Deliver timely and professional updates to support our business objectives.
• Stay up-to-date with the latest marketing trends and use them to enhance our techniques and technologies.
• Lead by example and set a standard for behavior that aligns with our values.

About you:

• Proven work experience in a Content Marketing role, ideally within a B2B environment
• Content marketing qualification, Journalism or relevant field preferred but not essential
• Excellent written and editing skills
• Proficiency in MS Office and WordPress CMS
• Creative thinker, with baseline skills in Photoshop (or similar)
• Expertise in social media platforms
• Editorial mindset with an ability to ‘find the story’ and predict audience preferences
• Ability to assimilate diverse information, ask searching questions and distil into a range of content assets
• Enthusiastic and highly motivated with an eye for detail
• Organisation and planning skills to ensure that we can deliver a varied content plan on time
• Excellent communication skills, both verbal and written, with the ability to influence in a range of situations
• Flexible in approach to change and challenge

To apply contact stevie@forwardrole.com 

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