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Job description

Conversion Rate Optimisation Manager - Hybrid

CRO Manager – Cheshire/Hybrid – up to £65,000

Forward Role are working with a fast-growing, highly successful international business in the travel industry. The company have gone from strength to strength, with acquisitions, new digital platforms, improved strategies and a growing digital & marketing function.

There is a unique and extremely exciting opportunity for an experienced Conversion Rate Optimisation Manager to join, as a new role to the team. You will be understanding the user journey and driving improvements to make it seamless for the customer, driving conversion.

As the CRO Manager, you will be working on plenty of exciting projects and take the lead of improving the digital customer through research, analysis and testing. You will be developing and managing the A/B testing, MVT and personalisation roadmaps. This role is essential to the success of the website, directly impacting the customer and championing tests and learn culture throughout the business.

What will you be doing?

  • Understand user behaviour and digital journeys using qualitative and quantitative data – making recommendations for and driving improvements
  • Working closely with the content team to identify areas of improvement to i