CRO Manager – Cheshire/Hybrid – up to £65,000

Forward Role are working with a fast-growing, highly successful international business in the travel industry. The company have gone from strength to strength, with acquisitions, new digital platforms, improved strategies and a growing digital & marketing function.

There is a unique and extremely exciting opportunity for an experienced Conversion Rate Optimisation Manager to join, as a new role to the team. You will be understanding the user journey and driving improvements to make it seamless for the customer, driving conversion.

As the CRO Manager, you will be working on plenty of exciting projects and take the lead of improving the digital customer through research, analysis and testing. You will be developing and managing the A/B testing, MVT and personalisation roadmaps. This role is essential to the success of the website, directly impacting the customer and championing tests and learn culture throughout the business.

What will you be doing?

• Understand user behaviour and digital journeys using qualitative and quantitative data – making recommendations for and driving improvements
• Working closely with the content team to identify areas of improvement to increase engagement / decrease bounce rate
• Audit website functionalities, including tracking and attribution and provide competitor analysis and benchmarking
• Develop hypothesis for testing, manage prioritisation, implementation and test measurements with ongoing recommendations
• Influence the development roadmap, ensuring the plan is in line with customer needs. Collaborating with the development team to roll out tests and new features, ensuring accurate implementation and  testing, in line with best practice
• Managing a small team of UX and CRO specialists

What experience are they looking for?

• Highly passionate about CRO, Digital Journeys and User Experience
• Extensive knowledge (at least 2 years) in Conversion Rate Optimisation
• Strong digital analytics skills, with Google Analytics experience
• Experience with testing platforms (Monetate, Optimizely, VWO etc.)
• Experience with insight tools (Hotjar, SessionCam, ContentSquare etc.)
• Understanding of user research techniques
• Extremely commercial, with the ability to work a variety of stakeholders at all levels

This role offers hybrid working, with 2 days a week in the office.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.