£30k - 45k per year
over 1 year ago
CRM Insight Manager
Forward Role are working with a well-established professional services business in Manchester. The company are recruiting a CRM Insight Manager to join the team and be the point of contact for all things CRM.
The ideal candidate will be technically minded, with the ability to understand new systems well and will be confident in delivering CRM training and be able to help with embedding the system throughout the firm.
- Day to day running of the CRM systems, administration, development and commercial application
- Develop best-practice processes to enable top quality customer experiences
- Define the CRM strategy, ensuring it is implemented and being used to the highest and most effective capabilities
- Communication with and managing expectations regarding CRM with senior stakeholders
- Developing and delivering training on the system across the business
- Create bespoke reporting and dashboards
- Managing CRM user licences
- Ensuring the data is clean, kept up to date and relevant
- Ensure CRM provides and effective sales funnel and supports the sales process
- Develop strong understanding of customer lifetime value to maximise profitability across all data segments
- Monitoring trends in the data and make recommendations for data cleaning initiatives/projects that will aid business development activity and client profiling
- Perform research and analysis of key market sectors and assist in the production of client/target mailing lists for campaigns and events
Skills & Experience:
- Experience working with CRM systems
- CRM system maintenance
- Experience with developing and providing systems training
- Good knowledge of Excel and Access
- Strong analytical skills & experience working with large data sets
- Experience using InterAction is desirable but not essential
If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email firstname.lastname@example.org
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