CRM & Insight Analyst

Manchester

Up to £35,000

Forward Role are delighted to be working with one of the most highly recognised brands in the world. The well-established, international business are recruiting a CRM & Insight Analyst to join the innovative CRM team.

This is a very exciting time to join the team - the company have recently implemented a new suite of CRM, reporting and analytics platforms This role will make a huge impact across all department, and the role has endless opportunity for progression and development.

As the Reporting & Insight Analyst, you will aim to enhance and develop the CRM strategy, measure core KPIs ad develop a deep and insightful understanding of customer relationships with the business. You will be providing actionable insight in to campaign communications and making recommendations for future campaigns.

Responsibilities:

• Run a number of reports measuring engagement of communications and business wide KPIs – understanding what is working and not working
• Provide insight in to acquisition and retention performance to help understand and develop customer value and channel management
• Create, manage and deliver reports around the customer – lifetime value, attribution, business performance
• Complete ad-hoc analytics and reporting requests
• Development of the database / customer segmentation strategy
• Propensity modelling to understand audiences for certain communications
• Automating analysis, reporting and insight

Skills / experience:

• 1+ years’ experience in an analytical role with strong commercial acumen
• SQL experience is essential
• Knowledge of data visualisation / BI tools is highly desirable but not essential – Tableau / Power BI
• Salesforce Marketing Cloud experience is desirable but not essential
• Programming languages such as R (or Python) would be advantageous
• Previously experience working with CRM, Customer and/or Marketing data
• Ability to provide actionable insight and make recommendations based from large datasets
• Ability to deliver technical information to non-technical stakeholders

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email sophie@forwardrole.com

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