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Job description

CRM Data Manager

  • Location

    Manchester

  • Sector:

    Analytics & Insight

  • Job type:

    Permanent

  • Salary:

    £35k - 45k per year

  • Contact:

    Patrick McMahon

  • Contact email:

    Patrick.21A6076F2.0@applythis.net

  • Contact phone:

    0161 914 8499

  • Job ref:

    334568

  • Published:

    about 2 years ago

  • Expiry date:

    2018-11-22

My client, an alternative and innovative financial services provider in Manchester, is looking to hire a CRM Data Manager. The role has come about because if the businesses quick growth and ambitious future growth plans.

The business would like to bring onboard a Salesforce specialist to manage the data flow through the business, maximising their potential to attract new clients. 

  • Promote effective and efficient use of data available through Salesforce
  • Maintaining the accurate, efficient and transfer of leads
  • Identify and integrate new/existing data sources for effective and efficient integration into the database
  • Support the BI function of the business to drive advanced customer data collection and analysis where appropriate
  • Work with a variety of marketing campaigns
  • Establish and maintain and effective and consistent approach to reporting outcomes
  • Reporting outcomes and KPI's of campaigns
  • Understand and report on sales and enquiry attribution
  • Working closely with teams across the business including Sales and Marketing

Experience Required

  • 3+ years experience with Salesforce required
  • Knowledge and usage of CRM platforms, database analysis tools and campaign management software e.g Salesforce, SQL Server, Pentaho and SAS
  • Solid experience managing Salesforce Marketing Cloud or similar CRM tool
  •  Experience in preparing customer data for marketing campaigns;
  • Experienced user of large databases, delivering high frequency, data led dynamic campaigns;


This role will require a large amount of stakeholder management and engagement, so confidence in this area will be crucial.

If you are interested in this position, please send your details to patrick@forwardrole.com or call 07557 327 450.

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