Job description

CRM Email Marketing Executive

  • Location


  • Sector:

    Marketing & Communications

  • Job type:


  • Salary:

    £22k - 25k per year

  • Contact:

    Guy Walker

  • Contact email:


  • Contact phone:

    0161 914 8558

  • Job ref:


  • Published:

    about 1 year ago

  • Expiry date:


  • Consultant:

    Guy Walker

CRM Email Marketing Executive


£22,000 - £25,000

An exciting opportunity has come up for an enthusiastic, highly motivated and talented CRM Email Executive to join this retail brand's CRM team. This role will focus on end to end development of emails; interpreting the brief, campaign setup, audience selection, proofing and campaign performance analysis.

Key responsibilities:

  • Interpreting email briefs and translating into creative proofs
  • Build, proof, test, QA and commission campaigns within the email platform at pace and to a high standard
  • Use segmentation techniques to select audiences to target emails to the right customers.
  • A/B Testing/Optimisation
  • Implementation of dynamic content
  • Liaise with internal stakeholders on the content of emails
  • Analyse results from email marketing campaigns to improve key performance metrics (deliverability, open rate, click through rate, sales).
  • Support the implementation of any new automated email programmes
  • Identify & suggest new ways to present marketing assets and content and to keep up to date with the latest email best practice and technology.

Person specification:

  • Previous experience in managing email programmes is essential
  • Familiarity with a CRM platform would be advantageous
  • Competent in using Photoshop with an ability to manage imagery and photo manipulation
  • Capability to analyse customer and campaign data, making recommendations to improve future KPI’s, conversion and revenue.
  • Excellent attention to detail
  • Good copywriting skills
  • Basic HTML knowledge desirable
  • Educated to Degree level, preferably in a marketing/digital related discipline

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