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Senior CRM Executive

Senior CRM Executive

£24,000 - £30,000

Greater Manchester

This is a great opportunity to join a growing tech retailer to own the email channel and manage the set-up and ongoing maintenance of CRM within a dynamic, entrepreneurial business. They’re ideally looking for someone who understands data and who can make marketing decisions based on market insight.

The Senior CRM Executive will work closely with the Marketing team to ensure campaigns are fully integrated across the marketing communications mix, ensuring the sharing of results, ideas and best practice across the business.

Role responsibilities:

  • Review the set up and categorisation of triggered comms and make improvements across the group
  • Produce regular reporting and monitoring of trigger comms to ensure all comms are sending with no errors
  • Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance
  • Work with Analytics team on gaining insights beyond open and click e.g. link to segmentation
  • Manage any errors or changes with the IT team
  • Review the creative to ensure designs are consistent and on brand
  • Set up new lifecycle email programmes to maximise customer customer retention and reduce churn.
  • Manage promotional emails, from content planning, to creation, testing, on time deployment and analysis
  • Build emails using our simple drag and drop email editor tool
  • Manage all CRM campaigns and set-up relevant CRM campaigns
  • Manage all reports relating to promotional comms and CRM activity to determine effectiveness – open, click, opt outs, sessions, revenue etc.
  • Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance
  • Create a testing plan to improve customer engagement and produce a log of what works and what doesn’t
  • Work closely with the wider marketing teams to co-ordinate promotional messaging across the business.

Person specification:

  • At least 2 years experience in a similar role managing emails and data analysis
  • Experience using an Email platform desirable
  • Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms.
  • Excellent communication skills both verbal and written.
  • Numerate and analytical
  • Advanced level of computer literacy in Microsoft packages, particularly in Excel.
  • Ability to manage projects, organise and prioritise.
  • Excellent team player and interpersonal skills.
  • Accurate, systematic and methodical.
  • Numerate with the ability to produce reports and derive valuable insights and analysis with suggestions for improving the existing strategy.
  • Good knowledge of HTML, email creation and cross-device testing (desirable)
  • A passionate, self starter, uses initiative and problem solver
  • Ability to work to strict and tight deadlines whilst remaining calm when under pressure
  • Willingness to go beyond the call of duty to get the job done

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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