CRM Executive

Bury

Hybrid working – 3 days in the office and 2 days remote

Forward Role are working with JD Sports to recruit a CRM Executive to manage the customer database and CRM activity including email, SMS, push notifications, customer feedback, and customer retention, as well as driving database sign ups, customer reactivation, app downloads, and revenue and traffic targets.

KEY DUTIES/RESPONSIBILITIES:

• Deploying and managing email marketing campaigns including weekly sends, automated sends and strategic campaigns that all contribute to targeted session, revenue and conversion figures.
• Managing database health to ensure deliverability and IP reputation are at targeted levels and make sure any actions for improvement are completed.
• Ensuring the database is growing according to the target and that appropriate activity is in place to constantly increase the database.
• Reviewing and learning from database growth activity to analyse results in order to constantly learn, test, improve and learn.
• Gaining a detailed understanding of the JD Sports customer lifecycle to implement regular testing in order to optimise communications across all channels and at all touch points of the customer lifecycle. 
• Defining, proposing and implementing segmented and promotional email and app communication plans in line with trade, brand campaigns, JD campaigns and market relevant messages. 
• Suggesting, testing and implementing measures to successfully reactivate lapsed and dormant customers across both email and app.
• Continued analysis and measurement of email and app performance and benchmarking against market competitors and leading retailers to define market trends, customer behaviour and industry best practice.
• Analyse, monitor and test push notification and message centre results from send times, message formats and segments to ensure constant improvement is made to the communication plan.

EXPERIENCE NEEDED:

• Experience of CRM and email send programs is essential.
• Experience of working within an app platform is essential.
• Experience and knowledge of Excel and Google Docs would be valued.
• University graduate or equivalent marketing qualification is advantageous.
• Strong organisational skills and a good multi-tasker is essential.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.