Job description

CRM Executive

  • Location


  • Sector:

    Marketing & Communications

  • Job type:


  • Salary:

    £22k - 25k per year

  • Contact:

    Guy Walker

  • Contact email:


  • Contact phone:

    0161 914 8558

  • Job ref:


  • Published:

    about 1 year ago

  • Expiry date:


  • Consultant:

    Guy Walker

CRM Executive

£22,000 - £25,000


This high growth consumer business is recruiting for an ambitious, energetic CRM Executive to own the email channel and manage the set-up and ongoing maintenance of CRM. If you have ambitions of being a CRM Manager, this will be a great opportunity for you! The CRM Executive will work closely with the Marketing team to ensure campaigns are fully integrated across the marketing communications mix, ensuring the sharing of results, ideas and best practice across the business.

Main responsibilities:

  • Review the set up and categorisation of trigger communications and make improvements
  • Produce regular reporting and monitoring of trigger communications with no errors
  • Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance
  • Work with Analytics team on gaining insights beyond open and click
  • Review the creative to ensure designs are consistent and on brand
  • Manage the bi-monthly newsletter, from content planning, to creation, testing, on time deployment and analysis
  • Manage all activities in line with the trading calendar to ensure email promotions are launched accurately and on time.
  • Write all promotional emails following a brief from the campaign owner
  • Build emails using our simple drag and drop email editor tool
  • Manage all CRM campaigns and set-up relevant CRM campaigns
  • Manage all reports relating to the email newsletter, promotional communications and CRM activity to determine effectiveness – open, click, opt outs, sessions, revenue etc.
  • Establish email performance benchmarks, summarise key insights, and recommend actions to improve email performance
  • Create a testing plan to improve customer engagement and produce a log of what works and what doesn’t
  • Create a content marketing plan for the bi-monthly newsletter. 
  • Report engagement on customer level to better target next time
  • Develop and brief creative copy and concepts to creative team for design
  • Work closely with the wider marketing teams to co-ordinate promotional messaging across the business.

Knowledge & Experience:

  • At least a year’s experience in a similar role managing emails and data analysis
  • Experience using an Email platform desirable
  • Demonstrated experience in working with databases, data analysis, segmentation and email marketing platforms.
  • Excellent communication skills both verbal and written.
  • Numerate and analytical
  • Advanced level of computer literacy in Microsoft packages, particularly in Excel.
  • Ability to manage projects, organise and prioritise.
  • Excellent team player and interpersonal skills.
  • Accurate, systematic and methodical.
  • Numerate with the ability to produce reports and derive valuable insights and analysis with suggestions for improving the existing strategy.
  • Good knowledge of HTML, email creation and cross-device testing (desirable)

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.