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Job description

CRM Manager

CRM Manager

£35,000 - £45,000

Lancashire (full flexible working)

As part of their unprecedented growth over the last few years, this online retailer is looking to add a new CRM Manager role to its burgeoning marketing team.

Role responsibilities:

  • Ensuring all campaigns and journeys built within the team are delivered on time and are compliant
  • Attend campaign briefing meetings and recommend technical design (using Salesforce Marketing Cloud capabilities) and build of multi-channel campaigns
  • Developing a fit for purpose contact strategy, including multiple contact methods, and identifying ways to maximise contact effectiveness
  • Developing and managing the campaign test frameworks, conducting rigorous, controlled tests on tactical and strategic activities
  • Utilising Salesforce Marketing Cloud to co-ordinate customer communications, creative and messaging into the campaign calendar
  • Technical and marketing expert for Salesforce Marketing Cloud to the customer team
  • Owning automated campaign test strategy and optimising campaigns through extensive test and learn initiatives
  • Optimising automated campaigns with all new campaign capabilities
  • Responsible for submitting the prioritisation of system improvements, such as the automation of data feeds to serve the objectives of customer growth strategy
  • Liaising with data teams to identify new datasets which could enhance campaign performance
  • Ensuring the team produce campaign reports for each campaign/journey executed
  • Completing strategic test and control activity to deliver incremental reporting for each activity
  • Proactively identifying trends and drawing ideas and recommendations from these
  • Providing meaningful and accurate post campaign insight that is actionable
  • Providing accurate and timely reports on campaign KPI’s
  • Providing recommendations for future improvements in features, data selections and content

Person specification:

  • Proven experience at management level in Salesforce Marketing Cloud or similar CRM tool
  • Experience in digital marketing
  • SQL skills would be desirable but not essential
  • Excellent Excel skills
  • Strong presentation skills (verbal and written)
  • Ability to build trust and rapport with business users
  • Aptitude and attitude for increasing technical skills
  • Ability to deliver in a fast-paced and dynamic environment
  • Attention to detail is critical in this role due to the compliance implications
  • Excellent knowledge of GDPR principles and all laws governing 1st party data
  • Ability to plan and prioritise effectively to meet changing priorities and demands
  • Strong commercial acumen
  • Interest in new technologies and digital media

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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