CRM Manager

£40,000 to £50,000

Manchester City Centre - Hybrid working

Some great reasons to work for this business…

• Their sustainable mission is to be the most ethical delivery business in the world
• They are one of the fastest-growing technology start-ups in the UK
• They have a positive, collaborative work culture that takes all employees on a journey of self-development and success.
• To be part of a best in class marketing team

This one of its kind delivery service is aiming to revolutionise the multibillion-pound logistics industry with time and cost-saving technology. Created to solve long standing problems that exist in the logistics industry, they combine technology with a strong focus on ethical driver treatment and a more transparent customer experience. They connect couriers and customers – providing all the delivery information at their fingertips.

They work with huge high street names as well as individuals (B2B and B2C).

This business want to see a greener future and play their part in reducing their impact on the planet. They will become the first carbon-positive delivery network by offsetting through tree planting for every delivery made and actively reward drivers who use hybrid and electric vehicles.

This role will reporting into the Marketing director who is building out a best in class marketing team and is a fantastic opportunity to become part of something on the cusp of becoming huge!

Key Responsibilities:

• Increase engagement and activation of registered customers and drivers
• Establish and build out the CRM function within the business, identifying key segments, set up campaign automations, and look for opportunities to optimise
• Conceptualise and execute multi-channel campaigns across the prospect driver and customer lifecycle, with a key emphasis on activation and retention strategy
• Designing and implementing customer and driver advocacy programmes to promote business visibility and increase customer and driver loyalty
• Present ideas and final deliverables to key stakeholders, and communicate with senior leaders about marketing programs, strategies, and budget
• Create strong and compelling content and have a good eye for detail when proofreading collateral for both online and offline communications
• Report and manage the performance of campaigns and marketing activity and make recommendations to further develop their approach and continually improve ROI
• Thoroughly understand their key services and customer and driver profiles to be able to clearly articulate these with their audiences

Requirements and Skills:

• At least 3 years’ experience working within CRM or campaign marketing
• Experience using an email service provider, e.g. Zoho Campaigns or similar
• High resilience & positive attitude – able to build powerful relationships and work collaboratively within a cross-functional team
• Excellent verbal and written communication, and experience writing customer facing communications
• Excellent organisational skills and the ability to multitask and deliver simultaneous projects on time
• Problem solver and solution-based individual who can deal with ambiguity and adapt quickly
• Experience with analytics tools and proven track record of leveraging customer data and insights to create commercial marketing opportunities
• A team player who can work on their own but also enjoys working as part of a team
• Have a robust understanding of both online and offline marketing communication disciplines

For more information, please get in touch or apply now!

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