CRM Manager - Food/Beverages - FMCG

London - Hybrid

Salary - £45,000 - £55,000 (DOE)

Are you looking for a role where you can be the in-house CRM expert and drive the function?

Breaking into the FMCG and Food/Beverages industry, this exciting brand are growing at a rapid speed having seen a growth of over 50% in the last year alone. As an ambitious brand with big plans for the future, they have partnered with a leading UK retailer as well as stocking their products online through their own DTC website. Looking to break into international markets, they will soon be a leader in their space.

You will sit amongst the marketing team, working closely with the Head of Marketing and Ecommerce Manager to develop a retention strategy through email and loyalty initiatives. You’ll bring a passion for CRM and data driven insights to continually improve the customer experience and drive revenue YoY.

Key responsibilities:

• Own and manage the CRM function, developing a retention strategy focussing on maximising engagement and LTV

• Develop and implement a loyalty scheme to maximise return purchases and brand development

• Execute campaigns and journey flows - Email and SMS

• Report on key metrics and utilise customer insights

• Present key findings weekly/monthly to ensure effective optimisation

• Adopt and encourage and ‘test and learn’ approach to continually drive improvement

• Be the resident CRM expert

• Ecommerce responsibilities including managing content across site - blogs etc

Key skills:

• Similar experience in a CRM role, ideally a start-up environment

• 2+ years experience in leading the CRM function

• Strong skills in using ESPs, ideally Klaviyo

• Shopify experience to support ecommerce teams

• Experience in reporting tools and analytics - Google Analytics

• Ability to work in a fast-paced environment where you will collaborate across teams

• Experience in using loyalty software

If you are ready to jump in and take the lead on the CRM initiatives, apply now!

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