CRM Manager / Senior CRM Manager (dependent on experience)

Manchester

Premium Sportswear brand

Forward Role are working with a Premium Sportswear brand to recruit a CRM Manager to join their Marketing team.

For too long the sportswear market has been dominated by a small clique of mass-market brands and the vision is for this business is to be a premium alternative to these.

To do this, they utilise advanced engineering and unique technical fabrics to create the highest quality sportswear in the world. Designed with a passion for innovation with specialist features to help to optimise athletic performance in all conditions.

They are partnered with some of the biggest names in sport including Premier League Football teams, National Cricket teams and Tennis stars and Formula 1 teams. Not only that, this superior brand has its own retail stores and e-commerce website.

What’s the Job?

The Senior CRM Manager will have a pivotal role in business growth. The role will cover the mainline brand and some of its major Sports teams.

This role consists of two key aspects. To manage a team of Executives and Senior Executives to make sure the day to day operations are executed across broadcast, ensuring they hit sales targets across each site. This role also involves a strategic medium to long term approach. Spearheading the push towards automation, pushing their technical capabilities and partners, monitoring key KPI’s across the department such as repeat orders, time to order and cross purchases.

What will I do?

• Manage an ambitious and energetic CRM team who can be the leader who can guide and build, but also capable of stepping in when needed
• Monitor team performance against a narrow but key set of KPI’s
• Develop and deploy a retention strategy, focused on maximizing CLTV
• Build a Test and Learn framework to drive optimisation and continuous improvement executions
• Analyse results & key learnings effectively present back to senior team
• Take the lead in developing our technical capabilities

What skills and qualities will I need?

• Experience gained from a similar role and environment, with proven success in CRM
• International experience ideal, but not essential
• Excellent analytical skills with the ability to prepare, interpret and present data
• App experience, in terms of execution and what best in class looks like
• Experience of Klayvio and Shopify ideal
• Exceptional communication skills, written and verbal
• The ability to deal with fast paced scenarios

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