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CRM Manager

  • Location

    Greater Manchester

  • Sector:

    Marketing & Communications

  • Job type:

    Permanent

  • Salary:

    £30k - 35k per year

  • Contact:

    Emma Melling

  • Contact email:

    Emma.51C5A2DA5.0@applythis.net

  • Contact phone:

    0161 914 8499

  • Job ref:

    39033

  • Published:

    5 months ago

  • Expiry date:

    2019-04-03

  • Consultant:

    Emma Melling

CRM Manager

Up to £35,000

North Manchester

This is an opportunity to join a rapidly growing tech business as they embark on their new digital transformation project. Reporting into the Head of Marketing you will manage CRM and drive this channel forward, with the potential to grow your own team. This role is integral for driving acquisition and you will manage the process from end to end.

Key responsibilities

  • Lead the CRM strategy and be responsible for the implementation
  • Design, test & scale multi-touch journeys
  • Document data specifications and flows for campaigns to drive automated programmes
  • Measure / track outcomes and present to digital team and management teams
  • Work closely with internal teams to establish data insights, quality/knowledge of our data and develop reporting views to visualise performance of programmes & campaigns
  • Use insights and analytics to refine concepts and deliverables
  • Use test & learn scenarios (A/B, MTV) where applicable and feed actionable learnings to motivate stakeholders and scale learnings into business
  • Be the guardian of our CRM. Defend data quality for tracking & tagging of campaigns, preserving a view of engagement behaviour to understand communications performance/KPIs
  • Advocate the role of relationship marketing across commercial teams, ensuring high quality planning and creation of journeys fitting to the Customer Experience strategy

Skills & experience

  • 3 years CRM experience
  • Strong experience of working within CRM systems/data environments, ESPs and across digital infrastructure
  • Working within a team but able to take control and work autonomously and to tight deadlines
  • Email campaign development
  • Excellent communication skills
  • Ability to operate in a matrix structure with a broad range of stakeholders
  • Data minded, with the ability to detect meaningful audience and behavioural insights
  • Strong attention to detail
  • Sound knowledge of html/ability to work with code

If you would like to hear more please apply now or send your CV to emma@forwardrole.com

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