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CRM Manager

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CRM Manager

  • Location

    Manchester City Centre

  • Sector:

    Marketing & Communications

  • Job type:

    Permanent

  • Salary:

    £40k - 50k per year

  • Contact:

    Guy Walker

  • Contact email:

    guy.321754F03.0@applythis.net

  • Contact phone:

    0161 914 8558

  • Job ref:

    42811

  • Published:

    3 months ago

  • Expiry date:

    2020-01-19

  • Consultant:

    Guy Walker

CRM Manager

£40,000 - £50,000

Manchester City Centre

This is a hugely exciting time for this e-commerce / online retail business as they hit the next stage of their growth. They have very ambitious plans for 2020 and a CRM Manager will be an important part of the team and overall strategy. You will be responsible for the channel as a whole - setting up the strategy, implementation plans and team growth.

Key Responsibilities

  • End to end responsibility of lifecycle campaigns including; segmentation, welcome and re-engagement programs.
  • Gather strategic insights to inform CRM strategy in terms of campaign generation and existing campaign improvement.
  • Identify and select target groups for campaign initiatives and create testing plans to determine the optimal combination for activity, to include offer, timing, creative etc
  • Analyse existing customer behaviours and identify key customer moments when CRM communications should be executed.
  • Develop and brief creative copy and concepts to creative team for design.
  • Work with data houses to develop and execute cold mailing plans.
  • Report on performance to senior management.
  • Work with the wider team in order to manage email distribution and trigger creation.

Skills required:

  • Proven track record within a CRM marketing role, ideally from a retail or ecommerce background
  • A creative flair, yet a solid understanding of ROI and a commercial awareness
  • Technically competent
  • Experience planning and executing marketing campaigns across a business
  • Strong understanding of the impact of direct marketing on consumer behaviour and how it drives engagement through to acquisition and retention
  • Experience managing campaigns across direct channels including , email, and traditional mail
  • Proven experience of delivering commercial content marketing strategies and plans with emphasis on ROI
  • Experience managing campaigns and generating direct sales
  • Experience of reporting with Google Analytics

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
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