CRM Manager

Circa £50,000

Hybrid working

Stoke-on-Trent

27 days Holiday + Bank Holidays

Could you help make a difference to young people’s lives?

I’m working with an established national charity which works to transform the lives of disabled children and their families, enabling them to challenge the barriers they face throughout childhood by providing practical and emotional support.

The charity is going through an exciting period of growth having recently opened a new state-of-the-art facility for multi-disciplinary therapy programmes for childhood disability and research of neurodevelopmental conditions, including autism, within the grounds of a University.

It provides a state-of-the-art base for the Charity’s therapies and an environment where ground-breaking research can be undertaken, potentially changing the way some disabilities are treated, affecting millions of people around the world. This is a fantastic and exciting opportunity to join a dynamic and fast moving Charity at a time when it will attract national and international attention.

Joining the Marketing and Communications team of 8, this role will fundamentally step change engagement with key audiences groups.

The role:

• Building a CRM strategy approach from the ground up - recommending the opimum platform, ways of working, and the ways in which data from intra departments links together to revolutionalise the way they engage with their audiences.
• Ensuring they are fully utilising and analysing data to develop, report and forecast trends that will help increase donations, improve volunteering sign-ups and ensure more of their targeted audience participation in fundraising, events and services provided by the charity.
• You will deliver in-depth insights by reviewing data and their CRM system to identify opportunities.
• You will ensure they nurture customer journeys and deliver an experience that leads to loyalty and advocacy for all customers of the charity including beneficiaries, event participants, donors and partners.
• You will champion data analysis with target audience segmentation being a key part of your role.
• You will advise all departments on their communications and targeting strategy and implementation.

What you will need:

• Previous experience working in a CRM Manager position
• Experience in amalgamating multiple data points into a cohesive CRM strategy
• Experience working with digital marketing teams to create holistic marketing campaigns
• Enthusiastic ‘can do’ attitude – the person in the post will be expected to bring best in class knowledge but have the tenacity to drive the approach within the business
• Experience of segmentation and developing marketing plans tailored to the segmentation
• IT literate and fully proficient with basic Microsoft packages.
• Email marketing experience – development of supporter journeys for new and existing supporters.
• Excellent communication skills, both written and verbal.
• Keen attention to detail.
• Excellent organisational skills, able to plan and coordinate work, ensuring deadlines are met.
• Passionate about digital, email and data marketing.
• Strong team player.
• Experience of working as part of a team to achieve objectives.
• Managing own workload and effective prioritisation of tasks.
• Organised and able to manage a busy workload with multiple campaigns and deadlines.

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