Job description

CRM Manager

  • Location


  • Sector:

    Marketing & Communications

  • Job type:


  • Salary:

    £30k - 45k per year

  • Contact:

    Emma Melling

  • Contact email:


  • Contact phone:

    0161 914 8499

  • Job ref:


  • Published:

    over 2 years ago

  • Expiry date:


CRM Manager


Up to £45,000

Forward Role are proud to be working with rapidly growing travel business based in Lancashire. Due to this being a brand new role, it is a fantastic opportunity to join a billion-pound company and really make a difference. The company need someone who is responsible for the strategy and the delivery whilst the team is still growing.


  • Develop and deliver sophisticated email marketing programmes
  • Lead the development of the segmentation strategy to deliver more targeted and personalised email marketing communications
  • Develop and evolve eCRM programmes through continual testing, learning and analysis
  • Monitor triggered emails and automated campaigns to ensure they are running as expected
  • Manage the end-to-end process for campaign emails - from the initial briefs, coordinating with colleagues for campaign assets, pricing, sign-off, set-up, testing and final deployment.
  • Develop a modular/template email production system which generates consistency in email design, quickens email deployment and creates efficiencies in the process
  • Adopt and develop a test and learn strategy to optimise email marketing effectiveness; feeding all insights gained from regular reporting back to create a continuous process of testing and refinement
  • Develop compelling and re-useable email marketing content that drives email engagement
  • Manage the ESP relationship along with troubleshoot ESP and eCRM programme issues.
  • Review competitor email campaigns, the competitor landscape and industry developments to provide insights and opportunities.
  • Maintain regular email campaign and programme reporting
  • Collaborate with analytics colleagues to develop and refine existing email KPI reports to quicken email reporting and drive further analysis and insight

If you would like to hear more about this role please either apply now or send your CV to emma@forwardrole.com

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