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Job description

CRM Marketing Executive

  • Location

    Lancashire

  • Sector:

    Marketing & Communications

  • Job type:

    Permanent

  • Salary:

    £22k - 27k per year

  • Contact:

    Guy Walker

  • Contact email:

    guy.724A14C97.0@applythis.net

  • Contact phone:

    0161 914 8558

  • Job ref:

    47365

  • Published:

    4 months ago

  • Expiry date:

    2020-07-20

  • Consultant:

    Guy Walker

CRM Marketing Executive

£22,000 - £27,000

Lancashire

A fantastic retailer is looking to bolster its digital team and within it, their CRM capabilities. This will be a really important role in managing the day to day email communications from the business to their very loyal customers.

Key Responsibilities:

  • Brief agencies on marketing requirements, and work closely with them to create and refine plans, ensuring the plans meet brand requirements and achieve agreed budgets.
  • Present finalised plans to the Marketing Manager / wider leadership team for sign off.
  • Own and execute the signed off plans, ensuring they are delivered on time and within budget.
  • Brief relevant internal and external stakeholders on agreed plans and ensure subsequent changes are communicated quickly and efficiently.
  • Work with internal stakeholders and external agencies to continually improve the ROI / CPA of marketing activity.
  • Make recommendations to influence the wider budgeting process.
  • Communicate the plans and upcoming activity to internal stakeholders.
  • Ensure creative assets are created and delivered in line with agreed plans.
  • Ensure content of all material is correct. Set up promotional codes which work correctly.
  • Accurately track performance and create reporting, analysis and insight to be shared with internal and external stakeholders.
  • Track marketing spend and keep an accurate record of invoices to ensure we don’t over-spend.
  • Monitor and report on key competitor activity.
  • Support business change activity to ensure any changes don’t adversely impact the marketing function
  • Support broader marketing team with functional activities as required

Person specification:

  • Minimum 2 years’ practical experience of delivering effective digital marketing campaigns across the full e-CRM mix, with strength in email channel.
  • Analytical with a high degree of numeracy.
  • Hands on experience creating, delivering and optimizing e-CRM marketing campaigns.
  • Experience with analysing campaign results to improve ROI
  • Business or marketing degree/qualification preferred
  • Brand sensitive and customer centric
  • Strong organisation skills
  • Strong communication skills
  • Highly numerate
  • Proficient in Microsoft Office – Excel a key requirement
  • Have some direct marketing experience, ideally in retail
  • Strong interpersonal skills with an ability to influence stakeholders
  • Good communication skills, a proactive approach and a “can do” attitude

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