Job description

CRM Marketing Executive

£30,000

Manchester

Hybrid working (3 days in the office and 2 remote)

Forward Role have partnered with an established Travel business to find an innovative and dynamic CRM Marketing Executive to join their esteemed marketing team. This is a chance to collaborate with exceptionally talented individuals in the travel industry and unleash your full potential.

Responsibilities:

• Execute marketing campaigns, with a particular emphasis on managing their email marketing program to ensure timely delivery, adherence to budget, and brand standards, while continuously seeking opportunities for improvement.
• Proficient in marketing campaign management software, email marketing platforms, or customer database platforms would be advantageous.
• Employ strategies to understand customer behavior and sentiment, suggesting relevant content and conducting tests.
• Regularly collaborate with the commercial, partnership, and in-house design teams.
• Select appropriate images for campaigns.
• Take ownership of content provision and collation, securing supplier sign-off.
• Craft compelling copy for hotels, destinations, special offers, and blog posts, liaising with external copywriters when necessary.
• Proficient in HTML or design skills would be beneficial.
• Utilize various tools and techniques to measu