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Job description

CRM Specialist

Our client is a leading tech business who are recruiting a CRM Specialist to join their head office in Lancashire.

They’re looking for a Marketing Specialist with the drive and passion for all things CRM. Reporting into the Head of Marketing and sitting in the Central Marketing team, you will play a key role in developing the central CRM strategy and roadmap, ensuring what they do is future-focussed and best in class.

The key responsibilities will include:

  • Provide CRM expertise and leadership across the marketing teams, to ensure that others have the frameworks, tools, and capabilities to execute their plans.
  • Design, delivery and optimisation of automated CRM programmes, alongside the end-to-end delivery of ad hoc campaigns.
  • Lead and drive data management and segmentation to achieve CRM/installed base objectives.
  • Interrogate proprietary data and external insights to identify opportunities across to unlock revenue growth, improve loyalty, customer experience and other Divisional objectives.
  • Develop the central CRM strategy and roadmap, in collaboration with the Head of Brand and Marketing, Marketing Managers and Technology leads.
  • Ensure that our CRM plans are future focussed and build on best practice from other leading brands.
  • Understand and champion requirements for CRM tools and Salesforce, to prioritise and guide the Technology team. Also ensure that all efforts can be best shared across teams.
  • Test and learn new CRM programmes as part of our city-based marketing efforts, ensuring that activities are documented and prepared for scale.
  • Customise, circulate and ensure the continued automation of marketing CRM reports.
  • Define processes and provide training for:
    • Data management and requests,
    • Salesforce/Pardot/Engage/Marketing Cloud

Skills and experience

  • Marketing background with CRM experience, ideally familiar with Salesforce
  • Production of email campaigns and automated programmes
  • Very comfortable with data, including experience of segmentation and GDPR guidelines
  • Appreciation for engaging communications and best practices
  • Strong collaborator who is adaptable and quick to learn
  • Attention to detail, especially to manage the integrity the CRM data
  • Good problem-solving abilities and excellent communication
  • Although initial focus is on email, experience in social-CRM and other channels is a bonus

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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