CRM Specialist

£25,000 to £30,000

Greater Manchester 

Do you have a passion for fitness? Are you obsessed with providing excellent customer communications?

Read on!

Forward Role are working with an premium international fitness business whose digital transformation is leading the way in a traditionally archaic sector.

They are looking for a CRM specialist to help them deliver commercially effective customer journeys digitally via on-point segmentation, and personalised communications. 

Reporting to the Digital Marketing & CRM Manager, and in collaboration with the Marketing Team, you will support the end-to-end delivery of emails, SMS, and push notifications by creating best-in-class, innovative campaigns.

The role:

• Ownership and delivery of the customer communication plan, making sure it always meets customer and commercial needs.

• Supporting with the delivery of the promotional plan across the digital channels.

• Implementing email, SMS, and push notification marketing campaigns.

• Outlining the A/B testing plan to keep learning and refining campaigns.

• Working with the Marketing and Design teams to ensure all communications are on-brand, accurate, relevant, and timely.

• Analysing the performance of campaigns to produce performance optimisation reports and recommendations.

• Working with the Digital Marketing & CRM Manager to deliver the promotional plan across the digital channels (website, digital acquisition channels).

What you will need:

• You'll have previous experience in a Digital CRM / Email Marketing role.

• Working knowledge of building email, SMS, and push campaigns within an ESP platform (Salesforce Marketing Cloud preferred) along with an understanding of Google Analytics

• You'll be self-motivated and enjoy showing initiative, especially with new email campaign ideas, having your finger on the pulse of CRM and consumer trends.

• Excellent attention to detail with a strong analytical and technical mind-set.

• Excellent collaboration / team player, communication, and organisational skills.

• Proactive with a healthy ‘can do’ attitude.

For more information, apply now!

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