CRM Specialist

Very competitive salary + bonus

Hybrid working (3 days in the office and 2 from home)

Manchester City Centre

9 in 10 recommend this business as a great place to work and feel their manager genuinely cares about them.

They are the power house behind the UK's largest lifestyle subscription products, offering loyalty, reward and acquisition strategies across Dining Memberships, Cinema, Fitness and many more!

They are a CRM dream – specialists in acquisition, engagement and loyalty!

As CRM Executive – Retention you’ll be responsible for finding effective ways of engaging current members, ensuring they get the most out of their membership

Reporting to the CRM Manager, you will work across all types of campaigns focussed on retaining customers through automated campaigns, weekly email sends, push notifications and more.

What benefits do they offer?

• 30 days holiday + bank holidays
• Great salary + bonus  
• Wellness programmes including cover for therapies, dental, optical, GP consultation, an EAP and much more.
• A paid day to make a difference – to volunteer or complete an activity for charity
• £250 per year to go towards experiencing something new
• Option to buy up to 5 days additional holidays per year
• Company events and parties
• Casual dress
• Sick pay
• And many more!

Responsibilities:

• Manage an email plan which consists of different kinds of engagement comms focussed on giving members everything they need to fully utilise their membership.
• Develop and implement testing roadmaps for each automation, aimed at maximising KPI’s. Results of these tests should be shared regularly with CRM team and deeper insights shared with wider marketing team.
• Support the CRM Manager on defining, developing and testing new marketing automations, as well as testing and optimising existing automations.
• Deliver the BAU plans for engagement and retention, working closely with stakeholders on briefs/sign-off/reporting.
• Utilise customer data, segmentation and dynamic content to make them as personalised and relevant as possible.
• Support the CRM Manager and Head Of CRM with relevant strategic projects as required.

Essential Skills and Experience:

• Previous relevant experience working within CRM/Email Marketing role.
• Superb time manager and ability to plan ahead to keep projects running on time.
• Ability to see a bigger, longer term picture when it comes to the performance and KPI’s associated with retention.
• Experience in reading and editing HTML to a reasonable standard is desirable.
• Ability to manage stakeholders, getting relevant information on time to make sure that comms are delivered in the agreed timescales.
• Excellent communication skills both verbal and written.
• Good level of computer literacy in Microsoft packages, particularly in Excel.
• Experience working with an email service provider (particularly Iterable) is desirable
• Excellent team player and interpersonal skills.
• An accurate proof reader and tester, with an appreciation for the importance of attention to detail.
• Self-motivated, driven and has the desire to help.
• Ability to work to strict and tight deadlines whilst remaining calm under pressure.
• Analytical and able to derive meaning from data.

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.