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Job description

CRO and Website Manager

  • Location


  • Sector:

    Analytics & Insight

  • Job type:


  • Salary:

    £35k - 45k per year

  • Contact:

    Charlotte Callaghan

  • Contact email:

  • Contact phone:


  • Job ref:


  • Published:

    almost 2 years ago

  • Expiry date:


  • Consultant:

    Charlotte Callaghan

CRO and Website Manager

Forward Role are currently working with one of the UK’s largest insurance providers in their search for a CRO and Website Manager. This role is one of the most highly regarded in the business and this market-leading company is well-known for investing in career progression and learning and development. Working collaboratively with the marketing team, the CRO manager will be responsible for establishing a data-driven testing plan and innovative optimisation strategy.

Key responsibilities include (but are not limited to):

  • Carrying out MVT and A/B testing, analysing results and making recommendations for future tests
  • Adopting a data-first approach to understand, analyse, report and act on the data available
  • Managing external agencies to help boost conversion rates
  • Understanding the digital customer journey and continuously look to optimise and improve
  • Working closely with a variety of departments – UX, Product, Development
  • Managing and implementing tagging with GTM

The ideal candidate should:

  • Have 2 or more years’ experience in a similar role
  • Have experience with A/B testing and MVT
  • Be able to understand customer behaviours through data
  • Have the ability to provide actionable insight from large datasets
  • Have previous experience with Google Analytics or other web analytics tools
  • Have experience with Google Tag Manager

Company benefits include:

  • Flexible working hours
  • An autonomous work environment
  • Season ticket loan
  • Free coffee, tea and breakfast
  • Pension
  • Private insurance
  • 28 days holiday (not including bank holidays)
  • £30 - £40k starting salary + yearly bonus

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.