CRO and Website Manager

Forward Role are currently working with one of the UK’s largest insurance providers in their search for a CRO and Website Manager. This role is one of the most highly regarded in the business and this market-leading company is well-known for investing in career progression and learning and development. Working collaboratively with the marketing team, the CRO manager will be responsible for establishing a data-driven testing plan and innovative optimisation strategy.

Key responsibilities include (but are not limited to):

• Carrying out MVT and A/B testing, analysing results and making recommendations for future tests
• Adopting a data-first approach to understand, analyse, report and act on the data available
• Managing external agencies to help boost conversion rates
• Understanding the digital customer journey and continuously look to optimise and improve
• Working closely with a variety of departments – UX, Product, Development
• Managing and implementing tagging with GTM

The ideal candidate should:

• Have 2 or more years’ experience in a similar role
• Have experience with A/B testing and MVT
• Be able to understand customer behaviours through data
• Have the ability to provide actionable insight from large datasets
• Have previous experience with Google Analytics or other web analytics tools
• Have experience with Google Tag Manager

Company benefits include:

• Flexible working hours
• An autonomous work environment
• Season ticket loan
• Free coffee, tea and breakfast
• Pension
• Private insurance
• 28 days holiday (not including bank holidays)
• £30 - £40k starting salary + yearly bonus

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.