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Job description

CRO Executive - REMOTE

Forward Role are working with a unique and dynamic business in the North West. Due to continued investment and focus on the digital and data strategy, they are growing the team and recruiting a brand new position – Conversion Rate Optimisation Specialist. The ideal candidates will be results-drive, hard-working and passionate about CRO. You will be working within a dynamic and experienced marketing function. As a CRO Specialist, you will build an in-depth understanding of customer behaviours, deliver qualitative and quantitative analysis, develop hypothesis, manage a/b testing programmes and deliver insight reporting.

This role can be fully remote, or you can work from the office in Bolton.

Role & responsibilities:

  • The CRO executive will report directly to the CRO manager and key responsibilities will include working closely with the UX designer, SEO, eCRM and PPC teams
  • Using a range of tools and techniques you will gauge insight using key tools such as Google Analytics and Hotjar/ Smartlook
  • Work to identify behaviour patterns using different data solutions
  • Conduct offsite and onsite analysis of websites
  • Research competitors and analyse findings
  • Reporting and Analytics – you will be producing weekly and monthly performance reports, using Google Analytics and internal analytics tools.
  • Insight generation and presentation
  • Qualitative analysis (user research, heatmaps analysis)
  • Setting up AB tests

Skills & experience:

  • Minimum of 1+ years’ experience working in a CRO role (in-house or agency)
  • Good understanding of ‘key optimisation’ principles
  • Knowledge of HTML/ CSS/ Javascript and the ability to build simple AB testing using Google optimize
  • Google Analytics IQ exam completed
  • Basic understanding of statistics
  • Ability to create and run remote user testing research
  • Analytical mind
  • Undergraduate Degree essential (psychology or consumer behaviour would be an advantage)
  • UX qualifications desirable

If you are interested, please get in touch with Sophie on 07824 365 143 or email Sophie@forwardrole.com

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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