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Job description

CRO Executive - REMOTE

Forward Role are working with a unique and dynamic business in the North West. Due to continued investment and focus on the digital and data strategy, they are growing the team and recruiting a brand new position – Conversion Rate Optimisation Specialist. The ideal candidates will be results-drive, hard-working and passionate about CRO. You will be working within a dynamic and experienced marketing function. As a CRO Specialist, you will build an in-depth understanding of customer behaviours, deliver qualitative and quantitative analysis, develop hypothesis, manage a/b testing programmes and deliver insight reporting.

This role can be fully remote, or you can work from the office in Bolton.

Role & responsibilities:

  • The CRO executive will report directly to the CRO manager and key responsibilities will include working closely with the UX designer, SEO, eCRM and PPC teams
  • Using a range of tools and techniques you will gauge insight using key tools such as Google Analytics and Hotjar/ Smartlook
  • Work to identify behaviour patterns using different data solutions
  • Conduct offsite and onsite analysis of websites
  • Research competitors and analyse findings
  • Reporting and Analytics – you will be producing weekly and monthly performance reports, using Google Analytics and internal analytics tools.
  • Insight generation and presentation
  • Qualitative analysis (user research, heatmaps analysis)
  • Setting up AB tests

Skills & experience:

  • Minimum of 1+ years’ experience working in a CRO role (in-house or agency)
  • Good understanding of ‘key optimisation’ principles
  • Knowledge of HTML/ CSS/ Javascript and the ability to build simple AB testing using Google optimize
  • Google Analytics IQ exam completed
  • Basic understanding of statistics
  • Ability to create and run remote user testing research
  • Analytical mind
  • Undergraduate Degree essential (psychology or consumer behaviour would be an advantage)
  • UX qualifications desirable

If you are interested, please get in touch with Sophie on 07824 365 143 or email

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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