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Job description

CRO Manager

Forward Role are working with an exciting, multi-brand customer focused business who are looking to recruit a Conversion and Optimisation Manager to join the innovative Marketing team, based at the HQ in Cheshire.

As a CRO Manager, you will be responsible for driving improvements to the customer experience. Through the use of analysis, user research and testing you will aim to increase conversion and sales across the different brand websites.

You will manage the CRO programme and develop strategy around testing and personalisation, and strongly influence content and development across the sites.

This role is key to develop and improve the overall user experience and website performance, which is essential to help drive business growth.

Role & responsibilities:

  • Manage the CRO programme / roadmap, covering a/b testing, MVT and personalisation
  • Drive the test and learn culture throughout the organisation
  • Analysis and insight - understand user behaviours and journey through web analysis and the use of user research. Tap in to other data sources such as email to understand the full journey.
  • Use the data and research to recommend new/improved site features and content
  • Manage end to end testing process (hypothesis, research, measurement, analysis, recommendations)
  • Influence the development roadmap based on your understanding of the customer
  • Line management –lead, support and mentor

Skills & experience:

  • 2+ years’ experience working in a Conversion Rate Optimisation role
  • Analytical, with a creative flair and understanding of UX design
  • Experience developing and managing CRO roadmaps / testing programmes
  • Strong experience using Google Analytics and/or Adobe Analytics
  • Experience working with testing platforms such as Monetate / Optimizely etc.
  • Experience using tools such as Content Square / Hotjar / SessionCam etc.
  • Excellent influencing skills and stakeholder management

If you are interested in this opportunity, please get in touch with Sophie on 07824 365 143 or email

As an industry leading, nationwide Marketing, Digital, Analytics, IT and Design recruitment agency, we are continually receiving new assignments to work on, so keep a close eye on our website, Facebook, LinkedIn and Twitter pages for a full list of current permanent and interim opportunities as well as marketplace news and fun stuff.
Forward Role is operating as an employment agency.

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